A woman says she’s received a cease and desist notice for the name of her cookie company. Now, the internet wants revenge.
In a series of videos posted to TikTok, baker and television personality Chloe Sexton says that she’s received notices that she needs to change the name of her company, Chloe’s Giant Cookies.
According to Sexton, she received the first of such notices three days after it was announced that she would appear on the Gordon Ramsay-produced TV show Next Level Baker. The specific issue appeared to be that the name of her business was similar to another business, Chloe’s Cookies LLC.
“With the help of my lawyer and my team, we have solidly proved that for many years, there have been twenty-five-plus businesses we have found alone operating under some combination of the word ‘Chloe’s’ and ‘cookies,’” she says.
Sexton says that these businesses are not being threatened with a lawsuit, but she is. Furthermore, she notes that the owners of Chloe’s Cookies LLC are not named Chloe, while the name and logo for her own company are based on her name and likeness.
“I would be lying if I said I had not considered just doing a clean break to keep my family and everything I have built safe by changing my name and moving on. But, I am not only responsible for what I want to do in my own comfort, I am also responsible for the example that I set for my little sister,” she says. “And the example that I want to set is that what you work your whole life for, what you have built, is worth fighting for, especially if it is your actual name.”
She Stands Her Ground
Another video from Sexton laid out her version of what happened. According to Sexton, she received the initial cease and desist in November 2025. She was advised by her legal counsel to ignore it “mostly for the fact that if they intended to sue me, they would have to sue more than twenty five other businesses operating both here in the United States and internationally.”
She then says she tried to assess how serious the legal threat was via contacting the senders, though she says she could not organize such contact. In January, she received another communication from the people who sent the legal threat. The “threat,” according to Sexton, contained “seven demands if I don’t want to go to litigation and have them file suit against me.”
These demands included “ceasing use immediately of ‘Chloe’s Giant Cookies’ brand name, any other mark, trade name, handle, domain or designation containing [the name]; … disable or destroy all physical and digital materials displaying my name; implementing commercially reasonable rebrand; provide an accounting of all of my revenue and profits; derived under my name; … [and] immediately issue a corrective notice on all of my social media channels where I have used my own name.”
Sexton says her team determined the claim that her brand was doing harm to other brands was “without merit.”
What Does Chloe’s Cookies Have To Say?
In a phone call with BroBible, Ken Weiner of Chloe’s Cookies says he was initially unaware of Sexton’s appearance on Next Level Baker and denies that her fame was a motivation for his actions. Instead, Weiner says he only became familiar with Sexton’s business due to misdirected customers.
According to Weiner, his company, Chloe’s Cookies, is relatively small, only having several hundred orders over the course of its existence since 2018 and being mostly local to the Fort Myers and Naples, Florida area.
Despite this, he recently began receiving reviews and responses from non-local customers. Soon, he realized these reviews and messages were intended not for Chloe’s Cookies, but for Chloe’s Giant Cookies. In his assessment, customer issues for Sexton’s goods were going “to the guy who was closest to their name. That was us.”
While Weiner says there are likely “hundreds of other Chloe’s Cookies” in operation, he states he does not have an issue with them. However, given his experience with the aforementioned reviews, he believes ‘Chloe’s Giant Cookies’ specifically was causing confusion regarding his company’s brand and trademark. Chloe’s Cookies filed for a trademark in 2018; the trademark was granted in 2023.
“We only cared because this was a name that was being tarnished by people who weren’t our customers,” he explains. “It wasn’t because we cared about ‘Chloe’s Giant Cookies’ in Memphis, Tennessee.”
The First Letter
Customer confusion, he says, resulted in him sending the first cease-and-desist letter, which he wrote personally. Weiner says his intention with the letter was to solve the issue amicably, though he mentioned the possibility of further action if such a resolution was not reached.
In response, Weiner says Sexton left a voicemail to assess the seriousness of the letter. After Weiner confirmed that he was serious, Sexton offered to provide the contact information for her business attorney.
“I didn’t find that to be terribly offensive or unusual,” Weiner says. “Sometimes, attorneys can take the emotion out of finding a resolution, so I was okay with [that].”
Weiner confirmed to Sexton that he would like her attorney’s name.
“We never heard from her again, never got the lawyer’s contact,” Weiner states.
The Second Letter
After not getting a response from Sexton, Weiner says that his company hired an intellectual property attorney in Memphis, Tennessee to send a second, firmer letter. With this letter came what Weiner claims was evidence of consumer confusion between Chloe’s Cookies and Chloe’s Giant Cookies.
Several weeks later, Weiner says he heard from his attorney that Sexton’s attorney indicated she could be open to changing the name, provided she had some time to do so. Weiner affirmed that this was okay.
However, soon after this, he received a request from Sexton to meet without attorneys.
“It didn’t feel right,” Weiner summarizes, noting that attorneys were already involved in the process. “I’m not going to have a private meeting when the attorneys are involved.”
Through his lawyer, Weiner declined the invitation. After this, he says he heard nothing until Sexton’s initial video went live.
Has There Been Any Other Update From Sexton?
Sexton has since posted several other videos mentioning the events. She also posted another video referencing “threats” she says were made to her in messages from Weiner’s sons.
These threats include “You really need to stop talking,” “Greetings. Last chance. Take down the videos,” and “Where is this really just a fraud for you to pick up additional followers on Instagram because you’ll take any chance you can get to sell anything to be a pathetic excuse for additional attention.”
For his part, Weiner claims neither he nor his wife have participated in the online discussion. He adds that he does not know whether his children have participated, but states that he instructed them to “stay out of it.”
“They may have acted on their own, but I can’t tell you whether they have or that they have,” he says.
Sexton has repeatedly told her followers not to “wish harm on anyone” and stated that she does not want her followers to “harass” anyone.
The Backlash
Regardless, the backlash from across the internet has been intense. On TikTok, Reddit, X, and more, users have made posts criticizing Chloe’s Cookies and, in some cases, personally attacking Ken and Sheryl Weiner. Under Sexton’s videos, users made additional comments about the couple.
“Not me trademarking Ken and Cheryl’s and Cheryl’s and Ken’s Cookies so they have nothing to fall back on,” joked a commenter.
“Internet, do your thing. Chloe’s cookies should never sell another cookie,” declared another.
Weiner says that, from his perspective, the backlash has been so severe that Chloe’s Cookies has had to remove their Facebook page.
“We’re getting vile, vulgar emails, telephone calls, posts, threats … I mean, these are words I can’t repeat,” Weiner states.
Given the intensity of the response, he says that, via his lawyer, he has asked Sexton to remove her videos, attaching some of the comments that his business has received.
What’s Happening Now?
One of the alleged messages from Weiner’s sons, which read “You really need to stop talking,” has been turned into merchandise by Sexton. Sexton has also started a GoFundMe for potential legal costs. This has raised over $62,000. If there does not end up being a lawsuit, she says the money will go “completely back to the people who helped me raise it.”
Weiner states that his business is currently figuring out what they want to do next.
“We are trying to bring the temperature down, because we don’t think this is beneficial to anybody,” he explains.
Sexton has repeatedly stated that she is being sued for the name of her business. However, Weiner nor his company have actually filed a lawsuit.
“We really expected somebody to say, ‘Okay, I’ll change my name.’ Or, you know, ‘Is there another way to work this out?’” Weiner shares. “And, we’ve tried to think of some solutions, but we know they would probably never agree to them — one of which was just open up a Google Business account, put your telephone number on it, give them an address so that they go to you. That’s all right. Maybe that’ll solve the problem, and that would have been sufficient to us.”
@chloebluffcakes My lawyer had screenshots before your sons could remove them. Wanna talk now? #chloesgiantcookies
BroBible reached out to Chloe’s Cookies via email and Sexton via email and website contact form.