Have you noticed that the products you buy at the grocery store are not only getting more expensive but also smaller at the same time?
If you have, it’s not just you. Shrinkflation is a documented phenomenon in which the amount of actual product in an item goes down while the price stays the same—or, in some cases, increases.
The internet is full of egregious examples of shrinkflation. For example, an internet user documented how her pack of sardines was barely packed at all, while another claimed that her jumbo pasta shells were now simply mid-sized.
While these examples are bad, a recent video showing apparent shrinkflation in Doritos bags has the internet saying enough is enough.
Where Are The Doritos?
In a video with over 959,000 views, TikTok user @el_ocni says that his wife bought him a 10-pack of individual bags of Doritos. He says that, every day, his wife has been giving him a new bag from the pack.
However, something is off about the bags. According to the TikToker, each one has “not had that many chips in them.” Now, a single bag was “so flat” that he decided to open the bag up on camera and film the results.
So, what was inside the bag? Just three chips and some crumbs.
“Look at that. Do you guys see that?” he asks, showing the paltry sum of chips. “Look at that. What is that? Doritos, what is that?”
He then opens both sides of the bag to prove that it was neither tampered with nor resealed.
What’s Going On Here?
In order to figure out just how wrong this situation is, we first need to determine how many chips are supposed to be in the bag.
In 2022, a Frito-Lay spokesperson said that a weight reduction of .5 ounces, or 14.17 grams, meant that bags would have about 5 fewer chips. Doing some simple math, this means that every chip weighs 0.1 ounces or 2.83 grams.
Looking at the bag in the video, the listed net weight is 1 ounce or 28.3 grams. This means that the bag should have around 10 chips. Instead, it had three—meaning its true weight, with the crumbs, was likely just above 0.3 ounces, or approximately 9 grams.
This means that the bag only has about 32% of the advertised amount.
Is This Legal?
It seems that this significant deviation from the stated weight is actually against the law.
According to the Fair Packaging and Labeling Act, products must accurately disclose their net contents, including weight.
The law does allow for reasonable variation in weights of individual items. That said, the variation must not be “unreasonably large.” Given that there’s 68% less content than what is advertised on the package, many would argue that the discrepancy on this label is “unreasonably large.”
If a company accidentally produces products with significantly incorrect labels, they’re still allowed to sell them—just not to consumers. “21 CFR § 101.7 – Declaration of net quantity of contents” states that such mislabeled products can still be sold to government institutions like schools, prisons, or hospitals. That said, the nature of the mislabeling must be clearly and accurately indicated, and the buyer must note and agree to the mislabeling before purchase.
This isn’t the first time Frito-Lay has been caught underfilling bags. In October 2025, a woman went viral after showing that her chip bag contained just five small chips.
Commenters Say It’s Common
In the comments section, users claimed that they too had experienced severely underfilled chip bags. Others simply lamented the current prices and contents of chip bags.
“We found one this week with NO DORITOS! None!” exclaimed a user.
“You are better off getting a family bag and then just buying some Ziploc bags and putting it in it. It’s a lot cheaper,” offered another.
“I stopped eating Doritos when they became almost $6 a bag,” recounted a third.
@el_ocni Doritos please help! @Doritos my favorite chip dissapoints me 🙁 #doritos #smallbag @Frito-Lay Brands help T.T I’ve been a loyal customer for years.
BroBible reached out to Frito-Lay via email and @el_ocni via Facebook direct message and TikTok comment.