Justin Timberlake Channels Steve Jobs In New ‘Filthy’ Video But Fans Aren’t Feeling It

Fans were expecting a country album when Justin Timberlake announced that the title of his new LP was “Man of the Woods” and teaser trailer for the album promised a sound that would invoke images of “mountains, trees, campfires — like wild west, like now.” “Filthy,”the first single from the upcoming album, debuted at midnight and it is anything but country.

In the music video for “Filthy,” Timberlake channels his inner Steve Jobs and gives a tech presentation at a Pan-Asian Deep Learning Conference in Kuala Lumpur, Malaysia in the year 2028 with dancing robots. The music video was directed by Mark Romanek, who worked with Timberlake on 2016’s “Can’t Stop the Feeling!”

The funky, electronic, Prince-esque new song is full of grimy synths. Timberlake co-wrote the song with Timbaland, Danja, James Fauntleroy and Lawrence Dopson. Timberlake, Timbaland and Danja co-produced the track. Many fans weren’t feeling the new sound of “Filthy.”

Justin Timberlake will release three more videos created by three different directors before the release of “Man of the Woods,” which comes out on February 2nd. Then two days later, Timberlake will headline the Super Bowl LII Halftime Show in Minneapolis.