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Controversy sells.
Over the weekend ‘Old Town Road’ rapper Lil Nas X caused a firestorm after announcing the release of his “Satan Shoes” filled with demonic imagery to promote his highly controversial music video Montero (Call Me By Your Name)
MSCHF x Lil Nas X "Satan Shoes" 🏹
👟Nike Air Max '97
🩸Contains 60cc ink and 1 drop of human blood
🗡️666 Pairs, individually numbered
💰$1,018
🗓️March 29th, 2021 pic.twitter.com/XUMA9TKGSX— SAINT (@saint) March 26, 2021
The shoes received immediate backlash notably from South Dakota Governor Kristi Noem who blasted the rapper for the sneakers.
Our kids are being told that this kind of product is, not only okay, it's "exclusive." But do you know what's more exclusive? Their God-given eternal soul.
We are in a fight for the soul of our nation. We need to fight hard. And we need to fight smart. We have to win. https://t.co/m1k1YWFpuo
— Governor Kristi Noem (@GovKristiNoem) March 28, 2021
Despite the backlash, the limited release was a hot ticket item and sold out in less than a minute after they were made available.
JUST IN: All 666 of Lil Nas X’s limited edition Satan shoes sold out in under a minute pic.twitter.com/PJv00vjaR5
— XXL Magazine (@XXL) March 29, 2021
The shoes, which retailed at $1,018, are now reselling for 2-4 times the original price on eBay.
