Compared to other world currencies, the U.S. dollar isn’t doing too well. According to Morgan Stanley, the U.S. dollar lost roughly 11% of its value compared to other currencies in the first half of 2025. This is the steepest drop that the currency has experienced in over 50 years.
Seeing this, some may wonder if it’s smarter to hold their money in a different currency or, perhaps, in a different medium altogether. Now, a Missouri-based Costco shopper says he might have the answer regarding a good way to do that. And it’s a classic: gold.
What’s Going On With The Price Of Gold?
In a video with over 24,000 views, TikTok user @madman13721 says that he’s picked up a peculiar habit in his years shopping at Costco.
“Something I’ve been doing every time I go into a Costco and I see that they have gold bars is I usually take a picture of them. … I think they’re interesting. And you know, I like to look at the designs and stuff,” the TikToker explains.
While this started as a curiosity, the TikToker says that the habit has given him a particular insight into just how much the price of gold has increased.
As evidence for the material’s rapid rise in price, he shows several pictures he’s taken over the years. In November 2023, an ounce of gold was selling for $1989.99. By April 2025, that price had increased to $3359.99.
Is The Price Of Gold Really That High?
It’s true that gold has increased significantly in price in recent years. And that’s not just compared to the U.S. dollar.
According to Gold Avenue, the current price of gold is $3,351.24 per ounce, with the value increasing by 201.86% over the past 10 years. This is the same for other currencies. Compared to the euro, the price has gone up by 188.88% over the same timespan. And the price saw a rise of 249.80% compared to the British pound.
But What’s Causing This Increase? And Does That Mean Gold Is A Good Investment?
The answer to the latter question is “it depends on whom you ask.”
Investors advise that gold is typically not seen as a growth asset but instead as a hedge against inflation. Gold tends to remain relatively stable in times of economic uncertainty. That said, as noted by the BBC, while the price of gold is currently at a record high, that doesn’t mean it’s going to stay that way. In the past, major spikes in gold prices, like the one currently being experienced, have been followed by significant falls in price.
Still, there are many who suggest that one currently buying gold may see growth in the future. Additionally, one can also use gold purchases to receive other benefits. For example, one can buy gold with a credit card and collect points, then sell the gold later and keep both the money and points, though this may prove more difficult than one might expect.
@madman13721 I am not a representative of Costco and my opinions are my own #costco#costcofinds#costcotiktok#costcohaul#costcoguys#costcobuys#costcodeals#gold#goldprice#goldbar#goldbars#costcogold#costcomusthaves#missouri#missouricheck#stl#314#636
Commenters Chime In
In the comments section, users offered their thoughts on buying gold from Costco.
“A lot [of] places don’t buy Costco gold so if [you have a] place in mind to resell make sure they take it and if they don’t just melt it down with a torch and ur good,” wrote a user.
“I had no idea they had gold at Costco!!!” exclaimed another.
“I have been buying bars also. You get them cheaper with the Costco credit card,” advised a third.
BroBible reached out to @madman13721 via TikTok direct message and comment.