Rick And Morty
McDonald’s was attempting to cash in on the sudden popularity of a dipping sauce that had laid dormant for decades after the Szechuan sauce was originally released in 1998 as a promotional product for the Disney animated feature film Mulan. The Szechuan sauce only became relevant again in April when the Season 3 premiere of Rick and Morty reincarnated the sweet, yet spicy dipping sauce. McDonald’s saw the marketing opportunity by giving Rick and Morty co-creators Justin Roiland and Dan Harmon a healthy helping of the sacred Szechuan sauce. This led to McDonald’s offering their sweet sauce to customers, but for one day only. That day was October 7th and it turned out to be a shit show.
https://twitter.com/McDonalds/status/916752002268450816
On Saturday, legions of Rick and Morty fans came out in droves to their local McDonald’s to taste the cherished Szechuan sauce that has been evading them for nearly two decades. Unfortunately, the one-day-only limited release sauce was in heavy demand causing crazy lines and even forcing law enforcement to get involved. Here are some of the most incredible, sad, and infuriating images from the hordes of Rick and Morty fans attempting to get some mystical Szechuan sauce.
#szechuansauce They didn't get the sauce at UPenn, but I enjoyed a police speaker saying "Return to your homes. They do not have the sauce"
— Roland the Parody (@90sAlternative7) October 7, 2017
If this doesn’t tell McDonalds that there’s interest in bringing back this sauce, then I don’t know what will! #szechuansauce pic.twitter.com/cca5F6CDUc
— Jonalope (@Jonalope9889) October 7, 2017
https://twitter.com/PoeticRapper/status/916711806630006785
Cops are at Wellington McDonalds where tons of angry people lined up for hrs for Rick and Morty Szechuan sauce only to learn they had none pic.twitter.com/3T272osid4
— Lulu Ramadan (@luluramadan) October 7, 2017
There’s already a line at University/McClintock McDonalds for the Szechuan sauce and they won’t give out the sauce until 2 p.m. pic.twitter.com/F7eB5ZyjGy
— Phoenix New Times (@phoenixnewtimes) October 7, 2017
How y’all gonna bring the Szechuan sauce back in limited quantities, for a single day @McDonalds? Look at this. pic.twitter.com/xrL3vYsjUi
— remainSOLID naturaL (@zeLrsn) October 7, 2017
Waiting in line for my #Szechuan Saucei in MV. God what am i doing. pic.twitter.com/KvezSNyC0e
— Jeff Flowers (@jflowers1974) October 7, 2017
SZECHUAN SAUCE» Fans react to McDonald’s employee informing the crowd they do not have enough sauce for everyone. pic.twitter.com/3B1DOk5kYb
— UCF Knight News (@UCFKnightNews) October 7, 2017
https://twitter.com/allenbomaye/status/916735164335747078
https://twitter.com/TrailerDrake/status/916733120212332544
https://twitter.com/fawich/status/916727172974432256
https://twitter.com/TieDyeShyGuy/status/916743732984209408
https://twitter.com/QL_Artist/status/916673035293417477
ITS OVER. I DROVE AN HOUR FOR NOTHING. MY LIFE IS A LIE. @McDonalds #szechuansauce pic.twitter.com/zh5RAyS1hu
— NightlyH (@nightly_h) October 7, 2017
https://twitter.com/JonMalikPalmer/status/916740879687274497
https://twitter.com/Dtaazz/status/916763159830155264
Some fortunate people got to enjoy their coveted Szechuan sauce.
https://twitter.com/RogueCheddar/status/916702161727295488
Yooo @RickandMorty, I got the first #SzechuanSauce in the state and I'm scared to open it 😭@McDonalds pic.twitter.com/FFj6YpmcJu
— Lindsey Carmela Bartlett (@lindseybartlett) October 6, 2017
Meanwhile, some of those who were fortunate to get their grubby little hands on the treasured Szechuan sauce are attempting to sell the dipping sauce for big bucks on eBay and other online marketplaces.
Probably the funniest thing to me so far about the ric and marty szechuan sauce thing is what people are trying to sell on ebay.
R
I
P pic.twitter.com/59OcFRtpga— Shattered-Earth (@Shattered_Earth) October 7, 2017
@FortuneMagazine The most ridiculous McDonald's Szechuan sauce listing on eBay yet… $60 for a .5mL taste. pic.twitter.com/ZMr0W2RRpn
— Al-jer (@Shredpirate) October 7, 2017
Lesson learned is that people are awful.
[Uproxx]