Marvel Is Getting DESTROYED For Using AI To Create The Opening Credits For ‘Secret Invasion’

secret invasion ai opening credits

Marvel Studios

The latest project in the Marvel Cinematic Universe, the Samuel L. Jackson-starring miniseries Secret Invasion, premiered on Disney+ today and most of the conversation seems to be focused on the opening credits, which were created with AI.

Needless to say, given Marvel Studios’ recent history with overworking visual effects artists, fans of the franchise were absolutely disgusted that they used AI instead of actual digital artists.

It certainly is ironic that Marvel would choose a show where aliens steal the identities of humans to utilize a technology that sees robots steal the jobs of humans.

Even though most fans seemed to enjoy the first part of the six-episode series, virtually all of the online discussion focused on Marvel’s off-putting decision to use artificial intelligence.

The decision is just the latest misstep from Marvel, who have undoubtedly eroded some of their cultural cachet in recent years due to the quality of their output both in theaters and on Disney+.

Making matters worse is that Marvel sent out executive producer Ali Selim to try to defend the decision as an artistic one.

“When we reached out to the AI vendors, that was part of it — it just came right out of the shape-shifting, Skrull world identity, you know? Who did this? Who is this? It felt explorative and inevitable, and exciting, and different,” Selim said in an interview with Polygon.

In addition to Samuel L. Jackson as Nick Fury, Secret Invasion stars Ben Mendelsohn, Kingsley Ben-Adir, Charlayne Woodard, Killian Scott, Samuel Adewunmi, Dermot Mulroney, Christopher McDonald, Katie Finneran, Emilia Clarke, Olivia Colman, and Don Cheadle.

Later this year, Jackson will also be seen starring in The Marvels, which hits theaters in November. During a recent interview, in fact, Jackson slammed the “incel dudes who hate strong women” like his friend Brie Larson, who he has co-starred with in films such as Kong: Skull Island, Unicorn Store, and Captain Marvel.