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The arrival of October means Halloween season is officially in full swing, and Spirit Halloween is swinging back at Saturday Night Live after ending up on the receiving end of a sketch in the show’s season opener.
The start of fall marks the onset of Sweater Weather, pumpkin spice lattes, and Apple-Picking SZN, but it also means hundreds of stores that were formerly housed a K-Mart, Circuit City, or Toys “R” Us will be temporarily transforming into one of more than 1,000 Spirit Halloween locations that pop up around this time every year.
That particular chain has a history stretching back more than 40 years (the first location opened in the Bay Area in 1983), and it’s become the go-to for people looking for costumes, decorations, and all of the other supplies you need to celebrate Halloween the right way.
Everybody knows you haven’t really made it until you end up at the butt of the joke on Saturday Night Live, and over the weekend, Spirit Halloween was able to check that box thanks to the sketch that aired during the first episode of the show’s 50th season.
The sketch in question wasn’t exactly pushing the limits of comedy, as it was a pretty straightforward send-up of the Spirit Halloween business model that included some lighthearted jabs at products like “wigs that give you a rash” and “costumes of famous characters tweaked just enough to avoid a lawsuit.”
Well, it would appear Spirit Halloween was less than thrilled with how the store was portrayed on SNL, as its official Twitter account fired back with a Photoshopped package of a costume for an “Irrelevant 50-year-old Show” featuring “dated references, unknown cast members, and shrinking ratings.”
We are great at raising things back from the dead @nbcsnl https://t.co/TSlPALgKJ0 pic.twitter.com/EjrYa86Erz
— Spirit Halloween (@SpiritHalloween) September 30, 2024
If you come at the Halloween king, you best not miss.