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Actress Sydney Sweeney has officially launched her lingerie brand Syrn on Instagram with a predictably busy video, a move that’s become the Euphoria‘s star calling card in recent years.
Sydney Sweeney — who will next been seen making a cameo appearance in The Devils Wears Prada 2 in March — has been teasing the launch of her lingerie brand for a while now and officially unveiled it on Tuesday, January 27 with a duo of steamy videos. The official Instagram account for Syrn has a handful of pictures of Sweeney modeling the garments, too.
Sydney Sweeney has officially launched her Jeff Bezos-backed lingerie brand Syrn on Instagram with various photos and videos
In a further effort to promote the brand, Sweeney climbed atop the Hollywood sign and hung some of her bras on it. That stunt, however, might result in the A-lister facing some legal trouble, according to TMZ.
“Sydney got a permit from FilmLA to shoot the Hollywood Sign, but she did not have permission to touch or climb the sign itself … and, like the bras, the permit had strings attached.”
“TMZ obtained an email from the Hollywood Chamber of Commerce, which owns the Hollywood Sign. The Chamber made it clear … her production company was notified she could not shoot the sign or use the video without getting prior approval from the Chamber.” [via TMZ]
Sweeney is coming off the biggest success of her career as hew newest film The Housemaid alongside Amanda Seyfried is expect to make $400 million at the global box office against a $25 million budget. A sequel, The Housemaid’s Secret, has already been confirmed to be in development at Lionsgate, with Sweeney set to return as the star.
In addition to Euphoria, Sweeney also has the third and final season of Euphoria set to release this year, which will see her reprise her star-making role of Cassie Howard (who is now, coincidentally, an OF model in the series). She’s also attached to projects such as Split Fiction, Barbarella, Scandalous!, I Pretended to Be a Missing Girl, Gundam, and Custom of the Country.