Getty Image / Axelle / Bauer-Griffin / FilmMagic
Taylor Swift is currently the most searched person/term on Google. This has been the case many times in the past like when Taylor Swift announced the Eras Tour or when the Eras Tour broke Ticketmaster, but this time is different because Google itself has driven her to #1 by using ‘vaults’ as Easter eggs.
On Google’s rarely-talked about blog, a post showed up on Tuesday titled ‘“1989 (Taylor’s Version)” vault titles come to Search.’ It announced a ‘game’ where Swifties could search ‘Taylor Swift’ on Google and find a blue vault in the bottom right of the screen.
Once the Taylor Swift vault was found, Google users would be provided with a word clue to solve a puzzle. Solving that puzzle would lead to another puzzle and so and so forth. The blog post reads:
Search for “Taylor Swift” in the Blank Space (ahem, a Search bar). Click on the blue vault and solve one of the word puzzles. It may take a second, since there are 89 puzzles to get through (a la “1989 (Taylor’s Version)”) — don’t say we didn’t warn ya! But nothing lasts forever. You’ll be helping Swifties around the world get out of the woods (or unlock the vault) as everyone collectively solves 33 million puzzles. And that’s how it works, that’s how you get the vault track titles!
Dying to see how this one ends? We promise that the wait isn’t gonna be forever, but the prize will definitely be worth the pain. Cause darling, we’re a Swiftie dressed like a search engine.
89 puzzles!!!
The real-time traffic of people searching ‘Taylor Swift’ on Google to unlock the vault games is absurd. It accounts for 10x any other search term on Google right now:
Searches for ‘Taylor Swift’ quickly vaulted to #1 in the world but #2 isn’t even close. “1989 (Taylor’s Version) Vault Titles” is currently outranking every single Champions League game being played on the FIRST DAY of the Champions League group play. She is also dominating Lauren Boebert and Donald Trump with over 10x the search volume those terms are getting.
Interestingly, ‘#1989TaylorsVersion’ is only at #5 on the X/Twitter US Trends list. It is climbing, but X/Twitter no longer seems to be as real-time responsive to global search trends as it once was.