Unboxing videos are a dime a dozen on TikTok.
But every once in a while, someone opens a package that stops the internet in its tracks. Now everyone in the comments wants what Wendy’s gifted this creator. Here’s why.
Who Sent This Custom Labubu?
In a viral video with more than 1.2 million views, comedy creator Jov Khan (@jovkhann) shares what she says was an unexpected delivery from the fast-food chain Wendy’s.
“I think I’m the first person to receive this in the mail,” Khan says at the start of the video. “I checked on TikTok, and no one is unboxing this.”
She holds up what appears to be a standard Labubu box—Labubu being the wildly popular collectible figures known for their distinct toothy grins and elf-like ears. The box shows different Labubu variations on the side, the typical blind-box format collectors have come to expect.
“Wendy’s sent me a Labubu,” Khan continues. “I’m looking at the box. I’m like, ‘Which one am I gonna get? Is it gonna be her, he, they, it?'”
But when she pulls the figure out of the box, it’s not a standard Labubu at all.
“Instead, this comes out,” she says. “Is this what you want, Wendy? Is this what you want?”
The figure is dressed exactly like the Wendy’s logo—complete with a red pigtail wig, bows on the ends of the pigtails, and a blue and white striped dress mimicking the fast-food mascot’s iconic look.
The custom Labubu featured a tag reading @marko_monroe, suggesting it was created by a designer who has previously worked on popular custom Labubu figures.
Khan’s caption doubled down on the mystery: “@Wendy’s explain yourself.”
The Labubu Craze
For those unfamiliar with the collectible taking over social media, Labubu started as sketches by Hong Kong artist Kasing Lung back in 2015. The creatures (part myth, part toy) got their big break in 2019 when Chinese company Pop Mart licensed the IP and turned them into a global sensation using the blind-box model.
And it worked. At peak popularity, according to Forbes, Labubu dolls weren’t just collectibles—they were “emotional currency.” The company’s mid-2024 revenue from “The Monsters” IP hit ¥6.3 billion (about $870 million). On resale platforms, rare versions sold for thousands.
Celebrity endorsements didn’t hurt either. When Lisa from Blackpink, Rihanna, and Dua Lipa posted their own Labubus, owning one became a badge of belonging. Collectors formed Telegram groups and resale markets, turning the toys into an identity statement.
But here’s the twist: As the craze grew, so did the custom market.
Enter designers like Marko Monroe, who’s become what W Magazine calls “the Labubu designer to the stars.”
Monroe got his first Labubu in January 2025 and immediately saw potential. “They’re this perfect balance of creepy and cute,” he told the outlet. “But what I love most is that it is a blank canvas you can dress up however you want.”
He’s since created custom Labubus for Lady Gaga, Marc Jacobs, and the entire cast of “Wednesday”—26 figures for the first order, plus 29 more specifically styled as Wednesday Addams. His Lady Gaga custom, which featured removable clothes, earned him an audible scream and a hug from the pop star herself.
@jovkhann @Wendy’s explain yourself
Commenters React
“Wendubu,” Wendy’s official TikTok responded.
“Nothing could have prepared me for her,” a top comment read.
“Wendys has ALWAYS been unhinged online,” another wrote.
BroBible reached out to Khan via email and Instagram direct message and to Wendy’s via email.