Remember Barney Stinson’s book, The Bro Code? Ari Gold, another fictional character, has a “published” a book, The Gold Standard: Rules to Rule By. Ari Gold is a character played by the actor Jeremy Piven, of course, but that’s not stopping Piven from doing his press responsibilities as Ari Gold himself. Life imitates art, art imitates life. How meta.
Ari will show up not Jeremy Piven, I will stay in character until press is over.I would like to apologize in advance https://t.co/3es9fpXb0n
— Jeremy Piven (@jeremypiven) May 11, 2015
This morning “Ari” was on The Today Show to discuss The Gold Standard. He drops a really weird story about Charlie Sheen that will leave your head spinning about what is real and what isn’t.