Jeremy Piven Is Doing Press For The ‘Entourage’ Movie As Ari Gold

Remember Barney Stinson’s book, The Bro Code? Ari Gold, another fictional character, has a “published” a book, The Gold Standard: Rules to Rule By. Ari Gold is a character played by the actor Jeremy Piven, of course, but that’s not stopping Piven from doing his press responsibilities as Ari Gold himself.  Life imitates art, art imitates life. How meta.


This morning “Ari” was on The Today Show to discuss The Gold Standard. He drops a really weird story about Charlie Sheen that will leave your head spinning about what is real and what isn’t.

[H/T: Uproxx]

Brandon Wenerd is BroBible's publisher, writing on this site since 2009. He writes about sports, music, men's fashion, outdoor gear, traveling, skiing, and epic adventures. Based in Los Angeles, he also enjoys interviewing athletes and entertainers. Proud Penn State alum, former New Yorker. Email: