Lamborghini is one of the most iconic automobile manufacturers in the world, best known for their Italian race cars. The name ‘Lamborghini‘ is synonymous with speed, yet nothing in this world is sacred. We live in a world where traditions die out like the California Condor, and thus Lamborghini is officially rolling out an SUV because wealthy oil barons in the middle east need a place to put the carseat that holds their wealthy infant oil barons. That’s right: a Lamborghini SUV is confirmed for production in 2018, and it will ship to the United States, China, UK, Middle East, and select parts of Europe.
Soon we’ll live in a world of Lamborghini SUV’s, which while it might seem awesome to some of you it will completely negate the purpose of an SUV. The announcement of a Lamborghini SUV going into manufacturing has been a long time coming, one that’s been rumored for years. But Bloomberg is all but confirming that the Lamborghini SUV will become a reality and hit roads beginning in 2018:
Automobili Lamborghini SpA will build a new high-performance sport utility vehicle in Italy that may double the size of the supercar brand, after reaching a deal on tax breaks with Prime Minister Matteo Renzi’s government, said people familiar with the matter.
Lamborghini Chief Executive Officer Stephan Winkelmann and Rupert Stadler, the CEO of its parent company Audi AG, are scheduled to attend a press conference in Rome Wednesday with Renzi to announce the agreement, said people familiar with the matter, who asked not to be named before the announcement. A Lamborghini representative declined to comment.
Lamborghini met several times in the last few months with representatives of the Italian government before making a final decision on the production of the SUV, people familiar with the matter said earlier this month. To cut costs, the chassis and other key components are set to be produced at Volkswagen AG factories, such as a plant in Bratislava, Slovakia, where the frame for the Porsche Cayenne SUV is made, the people said.
Business Insider adds:
“In exchange for Lamborghini’s plan to hire as many as 500 people, [Prime Minister Matteo] Renzi’s government will grant as much as 80 million euros ($87 million) in tax breaks and other benefits to expand production in Italy, they wrote, citing unnamed sourced with knowledge of the deal.
“[Parent company] Audi is seeking to broaden Lamborghini’s lineup beyond two-seat supercars, which have limited appeal in emerging markets such as China, where road conditions can be poor.”
The Lamborghini Urus SUV concept can be seen in the feature image above from Getty, or by clicking through to any of the links provided above.