Meet J.B. Horzbath: The Gentleman’s Wipe Born From A Dirty Joke And Built For Ski Season

Horzbath wipes

via Horzbath


Let’s address the elephant in the room immediately: the name “Horzbath” is funny.

Hysterical, even.

To the uninitiated, J.B. Horzbath sounds like a 19th-century railroad tycoon who twirls his mustache while tying a damsel to the tracks. But if you grew up with a certain type of grandfather, or if you’ve watched enough Austin Powers, you know the truth.

Simply put, Horzbath makes massive, heavy-duty body wipes designed to scrub the funk off you when a shower just isn’t an option.

The brand is the brainchild of Mike Yamin, whose grandfather was a Korean War veteran with a permanent smile and a penchant for military slang.

He was a Korean War veteran and I remember him saying two phrases from that era that really stuck with me,” Mike says. “One was ‘shit on a shingle’ and the other was ‘whore’s bath.'”

For years, the phrase was just a collection of sounds to Mike. It wasn’t until later in life—while brainstorming a solution for men who work hard, play hard, and smell terrible doing it—that the term popped back into his head. He knew he couldn’t slap the uncensored phrase on a package and sell it on Amazon, so he did the classy thing: he gentrified it. He gave it a monocle and a top hat.

Thus, Horzbath was born.

But here is the twist: while the branding is a joke, the product is deadly serious. These aren’t those flimsy, baby-sized wipes that disintegrate the moment they touch stubble.

Horzbath wipes are 12″ x 12″. That is massive. That is “one wipe for the whole body” territory. They are quilted, thick, and durable enough to survive a scrub-down after a wrestling match or a double-black diamond run.

Unlike the “tub of wipes” you keep in your car that inevitably dries into a brick of useless paper, Horzbath wipes are individually wrapped. This is the game-changer for ski season. You can slide two into your jacket pocket or bibs without adding bulk, and give yourself a Horzbath on the lift after a run.

Why You Need Them This Winter?

We all know the specific tragedy of winter sports: you dress for -10 degrees, but after three hours of aggressive skiing, your base layers are soaked in sweat. You are a humid swamp trapped inside a Gore-Tex shell.

When you peel off that gear for après-ski drinks, you don’t want to be the guy radiating “Eau de Locker Room.”

A quick Horzbath uses Mandelic Acid and Tea Tree Oil to actually neutralize the odor and exfoliate the grime, rather than just masking it with cheap perfume. You get a light, neutral green tea scent, and you’re ready to rejoin civilization.

So, here’s to Mike’s grandpa.

He might have called it a “whore’s bath,” but we’ll stick with J.B. Horzbath. It’s the same principle, just with a lot more class and a much better smell.

BUY Horzabeth NOW via AMAZON

Brandon Wenerd is BroBible's publisher, helping start this site in 2009. He lives in Los Angeles and likes writing about music and culture. His podcast is called the Mostly Occasionally Show, featuring interviews with artists and athletes, along with a behind-the-scenes view of BroBible. Read more of his work at brandonwenerd.com. Email: brandon@brobible.com
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