Mike's Hard Lemonade
The football season may be over, but the memories remain. The upsets. The comebacks. Even the final game, when the halftime show was more exciting than the defensive floor-mopping happening on the field.
If you partook in your annual fantasy football league, you were probably there for every moment, big and small. If you came out on top, congrats! If you finished dead last, hopefully your punishment was cheeky and fun rather than cruel and tragic. Either way, take a moment to appreciate the cornerstone of your league: the commissioner.
Your fearless leader put in an awful lot of hard work. Collecting dues. Scheduling the draft party. Resolving arguments about roster alignments. That’s no simple undertaking, especially if you’ve been in the same league since college and you’re all preoccupied with jobs and families now.
Mike’s Hard Lemonade felt it was time to show commissioners the love, which is why they held their first-ever Fantasy Endorsement Deal contest this past football season. Fantasy football players could nominate their hard-working commissioners for a chance for them to win $25,000, a custom championship-style lemon(ade) ring, and a Mike’s letterman jacket.
“Mike’s has always celebrated the ones who go hard, whether it’s at a tailgate, winning the playoffs, or giving it your all on draft night,” said Kevin Brady, Vice President of Marketing, Mike’s Hard Lemonade. “Fantasy football is as competitive as it gets, and if you’re getting texts about trade collusion from half your league at 2 a.m., you deserve more than just bragging rights.”
Thousands of submissions were received, and a winner was chosen: Commissioner Steve from Cleveland, Ohio! For the last 12 years, Steve has been dedicated to creating a league experience filled with storied traditions, fun trips, and annual in-person draft weekends that are looked forward to all year.
“I take a lot of pride in being the commissioner, but this honor really belongs to the whole league. We’ve put a lot of time and energy into building something that keeps us connected year after year. To have a brand like Mike’s Hard Lemonade celebrate people who show up authentically is pretty special,” said Commissioner Steve, 2026 Mike’s Fantasy Endorsement Deal Winner.
What will Steve do with his winnings? Put it right back into the league, of course! He’s cooking up an extra-special draft weekend trip to Park City, Utah this year. Because that’s what being a commissioner is all about. Not the power trips. Not the punishments delivered from up on high. It’s about the love of the game and the camaraderie that you get to share with your friends who trust you year after year to keep the league alive and well.
