Sony’s Mirrorless Alpha A7 III Camera Packs A Ton Of Features And 4K Video For A Competitive Price

sony a7 iii camera


Sony’s Alpha A7 III is the company’s latest full-frame mirrorless camera and it comes equipped with a great deal of high-tech features. The best part is that you can get this cutting-edge camera for a relatively competitive price. The Alpha A7 III is the upgraded version of Sony’s Alpha A7 II which was launched in 2014 and is improved on a number of issues. While the Alpha A7 III is Sony’s entry-level full-frame camera, but that doesn’t mean that you’ll get entry-level performance.

The A7 III features a 24.2 MP sensor and the ability to capture video in 4K (3840 x 2160) and has an Exmor R CMOS sensor with a back-illuminated design. The Alpha A7 III comes equipped with the latest BIONZ X image processor and capable of shooting at 10fps. You can easily capture action or sports photos with the Alpha A7 III because this new model can shoot 177 consecutive JPEG images. The sensitivity range has been greatly improved and now has an extended ISO ceiling of 204,800.

The camera has an anti-flicker function that improves the quality of images taken under artificial lighting. The new mirrorless camera boasts a 693-point AF system, 5-axis image stabilization, 6K readout, AF joystick, and 120 frames per second high-speed footage at 1080p. The camera comes with dual SD slots, Wi-Fi photo transfer, and is weather resistant.

The camera has much-improved battery performance for up to 710 shots, an impressive improvement over the 350 shots of the Alpha A7 II. Sony claims that is the longest battery life of any mirrorless camera. The Alpha A7 III is said to be available in April and will be priced at $1,999 for the body only or $2,200 with 28-70 mm F3.5-5.6 kit lens.