via Tecovas
I’ll start by saying this: Hopefully the most dangerous thing you’ll face this week is a Reply All email chain or a patch of black ice in the Whole Foods parking lot. If you’re reading this at work, I’m sure you’re as thrilled to be there as root canal.
But if 2025 taught us anything about menswear, it’s that “purpose” is the new “business casual.” We are done with flimsy sneakers. We are entering the era of intentional footwear. I don’t know about you, but I am looking to buy gear that looks like it could build a barn and lasts for years, even if it’s just building a spreadsheet for a P&L and then going to shovel some snow for a couple of hours.
BUY NOW @ TECOVAS – $245 $139
That’s why this deal on the Tecovas LongHaul Waterproof Roper is the kind of end-of-year robbery you need to jump on. We told you about these boots back in the spring (they’re part of Tecovas new workwear line).
Usually retailing for $245, these maple cowhide tanks are currently sitting at $139 right now in the Tecovas FINAL CALL sale on Tecovas.com.
That is over 50% off for one of the toughest boots I’ve ever owned. The Tecovas Ropers have composite safety toes (lighter than steel, just as tough), waterproof leather that laughs at slush, and their proprietary “MuckOFF” tread pattern that practically cleans itself. It grips well to the ground and keeps your feet dry, making for a great winter boot.
TAP HERE TO BUY NOW @ TECOVAS – $245 $139
I have a pair, and I love slipping into them for yard and house chores. Here’s a video I made about that in the spring on Instagram:
Tecovas Ropers are having a massive moment right now because they bridge the gap between “Yellowstone cosplayer” and “actual functioning adult” that needs to get sh*t done on the farm or the jobsite. The lower heel and wider shaft make them infinitely more walkable than a traditional cowboy boot, meaning you can wear them with straight-leg denim to the bar without looking like you got lost on the way to the rodeo.
Whether you actually have mud to stomp or just want to survive the winter commute with your toes intact, $139 is a stupidly good price for this much leather.
BUY NOW @ TECOVAS – $245 $139
WHILE I HAVE YOU… if you appreciate a good deal and better commentary, subscribe to my Substack newsletter. I write about men’s style and everything else I can’t stop talking about over there, along with the behind-the-scenes on my worklife at BroBible. Check it out here!