Volvo Just Made Going Out At Night Safer For The Entire World

I don’t fear riding a bike at night, I fear morons on the road. I can see cars, but even if I’m wearing a lighthouse on my ass, they still can’t see me. It’s scary as hell sometimes.

Volvo to the rescue. No, it’s not a Volvo ambulance to spatula my ass off the street, it’s a spray paint from the Swedish car company that will make biking, or doing anything at night, much safer.

“Volvo is turning its attention to two-wheeled safety, for the moment. The Swedish car manufacturer and UK design firm Grey London have partnered with Albedo100 to create a reflective spraypaint that’s only visible at night. It’s called LifePaint, but it’s technically not paint; it’s a washable material that lasts about 10 days after application. It’s also completely invisible until it’s hit by the glare of a car’s headlights — then it glows.

“Every year more than 19,000 cyclists are injured on the UK’s roads,” Nick Connor, managing director at Volvo Car UK said in a statement. “At Volvo, we believe that the best way to survive a crash is not to crash, and are committed to making the roads a safer place by reducing the number of accidents.”

The paint isn’t just for bikes. It’s water-based so it can be used on clothes, helmets, sneakers, backpacks, and even dog leashes.

https://www.youtube.com/watch?v=CfWzeGlaFvI

For now, it’s only available in the UK, but should make it to the US by the end of the year.

[via The Verge]

Chris Illuminati avatar
Chris Illuminati is a 5-time published author and recovering a**hole who writes about running, parenting, and professional wrestling.