Did you think the 9/11-themed soda display at a Walmart in Panama City Beach, Florida was the most offensive marketing strategy days before the 15-year anniversary of the tragic terrorist attacks? You would be incorrect. Massively incorrect.
That is because the Miracle Mattress in San Antonio, Texas was holding a “Twin Towers” sale to mark the anniversary of 9/11.
Yes, that same 9/11 where terrorists flew planes into the World Trade Center in the deadliest foreign attack on American soil in history.
Some are calling this ad the most offensive commercial of all-time. Not exactly the award you want to win.
The mattress company issued an apology on their Facebook page (Which has been slammed with negative comments regarding their failed ad) and said they will donate 30% of all the weekend’s mattress sales to the 9/11 Foundation.
If I was the owner of Miracle Mattress, I would have went with the defense of: “Everyone knows that jet fuel can’t melt metal springs in a super comfortable Sealy Posturepedic mattress.”
I imagine that the sales meeting for Miracle Mattress went something like this:
-I was thinking we should have a Labor Day sale?
-That’s been done. Let’s think out of the box. It’s September. Lemme think.
-I KNOW! Let’s have a 9/11 SALE!
-AWESOME IDEA CHAD!
-Then we can “knock down” the prices of king and queen size mattresses to the lower cost of twin size mattresses. You know, like the Twin Towers, that collapsed on 9/11 where 2,996 people lost their lives and 6,000 others were injured!
-YEAHHH!!! Because nothing makes me want to buy a mattress quite like thinking about innocent Americans dying in a fiery hell of an airplane flying directly into what was just their office and choosing to jump from 73 stories only to plummet to a horrific death rather than being burned alive from a smoldering inferno of jet fuel!
*high fives all around*
I’ll take the under that Miracle Mattress is out of business by 9/11.