This Beer Is Designed To Make You Smarter

by 4 years ago

problem-solver

problem solver

Everyone knows that drinking alcohol makes you the smartest person alive. Every night out with a bottle of tequila is a cavalcade of good decisions, ones so intelligently informed and well thought out that you wake up not with regrets, but actually proud of the work you did before you went to bed, for you discovered a new subatomic particle.

Or not. Definitely not. But it is true that it’s nice to have a drink or two when you are working. Booze helps give you a little energy, helps you think better. This is actually proven, and scientists have found the optimum level of intoxication to help stimulate your creativity. From The Guardian:

Being slightly boozed up can help the creative juices flow, according to researchers at the University of Illinois at Chicago, who found that the ideal blood alcohol level for creative problem solving is 0.075pc, just under the legal driving limit of 0.08pc.

The University of Illinois at Chicago study, which was published in 2012 in the journal Consciousness and Cognition, gave participants three words and asked them to think of a word that can be connected to each — for example, the word “pit” can be attached to “peach”, “arm” and “tar”.

One group was slightly intoxicated, with a blood alcohol content of around 0.075pc, while the other group was sober.

Not only were the tipsy participants able to think of more answers, but they worked more quickly and their solutions were more insightful.

To reach that precisely perfect level of slightly drunk, a Danish advertising agency teamed with Rocket Brewing Company in Copenhagen to make a beer that will get you there. It’s called ‘The Problem Solver.’

The craft India Pale Ale has an alcohol content of 7.1pc and comes in a 75cl bottle, allowing the average drinker to reach the optimal level of tipsy creativity with one serving.

The bottle also comes equipped with a measuring chart on its side, so non-average drinkers can adjust how much they drink according to their weight.

Look at this scale. Would anyone listen to this scale? I would drink the whole thing.

scale

It’s only available in Denmark right now, but you have to imagine it will come stateside soon. Maybe then we can tackle entitlement reform. What with all of us working at peak genius.


TAGSAlcoholBeerbrainsDrinking