There is no shortage of negative press about Comcast. However, the cable giant attempted to show that they are a philanthropic corporation who cares. On Saturday, tens of thousands of Comcast NBCUniversal employees volunteered to give back to their communities on the 15th annual Comcast Cares Day. They revitalize schools, clean up playgrounds and improving after-school centers. That’s awesome. The cable conglomerate rolled out the hashtag #ComcastCaresDay, and it started to trend on Twitter, but not for all the tremendous charity, but rather for people to shit on Comcast.
Comcast haters hijacked the hashtag to spout their vitriol against the cable company.
I will be celebrating #ComcastCaresDay sometime between 6am and 3pm*
*Subject to change w/o notice. Additional fees may apply.
— Beel (@tomservo10) April 30, 2016
https://twitter.com/Zulkey/status/726458610872635392
Comcast values your time:"We'll send a technician over to fix your cable sometime between May 5 & Nov. 6, can you be home?" #ComcastCaresDay
— The Chud Report (@TheChudReport) April 30, 2016
Comcast taught me the virtue of patience and waiting.
For a really long time.
For no results.
#ComcastCaresDay— Ult #BLM (@UltVictory) April 30, 2016
Maybe @Comcast should extend #ComcastCaresDay so they actually care the other 364 days of the year?
— Alexis Ohanian 🇦🇲 (@alexisohanian) April 30, 2016
https://twitter.com/MentalityMag/status/726560626013802496
https://twitter.com/GregortheMendel/status/726461116025430016
#ComcastCaresDay unless you're an existing customer of course – you know what I'm saying
— Trump owes $$$$$$$$$ (@jonathanjewel) April 30, 2016
When I saw this hastag I assumed it was from @TheOnion #ComcastCaresDay
— Play More Live Poker (@potopokerroom) April 30, 2016
D'ahww I love opposite day. Someone should have told me. #ComcastCaresDay
— shayleen (@shayleenlilly) April 30, 2016
https://twitter.com/RodneyAnon/status/726419736842625025
So the month of April begins with April Fool's Day and ends with #ComcastCaresDay. Seems appropriate.
— Geraldine Jones (@GeraldineJones8) April 30, 2016
#ComcastCaresDay – Probably the worst understanding of how social media will help a company jab themselves in the eye with a sharp stick.
— drhug (@drhug) April 30, 2016
Talk about all-time social media backfire.
[Mashable]