Does Taco Bell deliver? No, not yet. But by the end of this year, you’ll be able to come home after a night at the bars and get a Doritos Cheesy Gordita Crunch delivered to your front door. Taco Bell is apparently about to take a plunge into the delivery game, which means you’ll never have to leave your house again. This would have solved so many problems for this Baltimore Bro.
As Taco Bell Corp. strives to “break out of the sea of sameness” at breakfast, CEO Brian Niccol has a broader plan to set the brand apart this year — including testing delivery and expanding its catering test.
Niccol said the goal is to position Taco Bell as an “on-demand brand.”
Details on how delivery might work are not yet available, but Niccol said some form of delivery will be in test by late this year.
“Even though it’s the No. 1 request from consumers, we have to make sure we can give them an experience that’s consistent with Taco Bell, and that’s what we’re working through,” he said. “We have to figure it out, and I can tell you right now we don’t have it figured out.”
Read that last sentence again. The problem is they don’t know how to do it yet. Fast food tastes like dumpster fire garbage when it’s cold, so maybe they’re worried about the quality of the product by the time it leaves the kitchen until it arrives on your front door.
The CEO says by the end of the year. So fingers crossed you’ll be able to stuff a Nacho Cheese Doritos Locos Taco Supreme in your face without ever leaving the couch by Christmas.