Krispy Kreme is in damage control mode after they launched a social media campaign for the ‘Krispy Kreme Klub Wednesdays’, but instead of saying that they decided to with with the more succinct ‘KKK Wednesdays’.
The fine folks of Krispy Kreme UK managed to push this campaign all the way to print before realizing what the hell they’d just gotten themselves into. And though their original Facebook posts have since been deleted, because this is the Internet and nothing disappears forever here is the poster that’s gotten Krispy Kreme into such deep shit:
This ad was posted by Krispy Kreme’s Hull branch in the UK, who has since deleted the post.
From the UK’s Independent:
Krispy Kreme doughnuts has launched KKK Wednesdays, a club presumably for fans who only like white frosting.
Standing for ‘Krispy Kreme Klub’ but unfortunately sharing the same acronym as the Klu Klux Klan, the weekly night was announced on the company’s Facebook page, before being swiftly removed.
“Why not come and join us in our Hull store during the half term holiday with the children, for our fun activities…” it said.
Ironically, ‘KKK Wednesday’ follows ‘Colouring Tueday’, perhaps a more multicultural event.
As of the time of publishing Krispy Kreme has yet to acknowledge their ‘KKK’ promotion, and have merely swapped it out for another poster that doesn’t advertise ‘KKK Wednesday’ as a community wide event.