Snapchat’s Founding Bros Were Frat as F*ck


All of this started to sound very familiar, so I did a little digging through the BroBible Tips inbox. And what do you know?! but I found an e-mail from 2011 sent by Snapchat founder Evan Spiegel himself, back when it was still called PIcaboo. Dated September 7th, it's basically verbatim the e-mail sent to Nicole, including the use of “certified bro”:


The pic proving said “certified broness” was attached. It was still buried in my inbox: 


Yep, looks pretty Bro to us. Anyway, Tech Crunch has text messages between the founders of the company that support Brown's claim of being kicked out. The dialogue is quite fratty:


The takeaway? Remember that nothing is official until you have it in writing. Have a good idea? A business plan with buddies? GET IT IN WRITING, just in case it does blow up to an insane $800 million valuation.

Trust… Those are words to live by, Bros. 

Brandon Wenerd is BroBible's publisher, writing on this site since 2009. He writes about sports, music, men's fashion, outdoor gear, traveling, skiing, and epic adventures. Based in Los Angeles, he also enjoys interviewing athletes and entertainers. Proud Penn State alum, former New Yorker. Email: