Snapchat’s Founding Bros Were Frat as F*ck


All of this started to sound very familiar, so I did a little digging through the BroBible Tips inbox. And what do you know?! but I found an e-mail from 2011 sent by Snapchat founder Evan Spiegel himself, back when it was still called PIcaboo. Dated September 7th, it's basically verbatim the e-mail sent to Nicole, including the use of “certified bro”:


The pic proving said “certified broness” was attached. It was still buried in my inbox: 


Yep, looks pretty Bro to us. Anyway, Tech Crunch has text messages between the founders of the company that support Brown's claim of being kicked out. The dialogue is quite fratty:


The takeaway? Remember that nothing is official until you have it in writing. Have a good idea? A business plan with buddies? GET IT IN WRITING, just in case it does blow up to an insane $800 million valuation.

Trust… Those are words to live by, Bros. 

Brandon Wenerd avatar
BroBible's publisher and a founding partner, circa 2009. Brandon is based in Los Angeles, where he oversees BroBible's partnership team and other business development activities. He still loves to write and create content, including subjects related to internet culture, food, live music, Phish, the Grateful Dead, Philly sports, and adventures of all kinds. Email: