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Veteran broadcaster Al Michaels vowed to keep Taylor Swift mentions to a minimum during Amazon’s broadcast of the Chiefs-Broncos game.
On Thursday night, Swift attended her third NFL game of the season to watch her rumored boyfriend, Travis Kelce take on Russell Wilson and the Broncos.
Before the game, Michaels spoke with Sports Illustrated’s Jimmy Traina and said he was going to talk too much about Swift during the game because you “can’t make a sideshow the show.”
“What we’re gonna do tonight, everything in moderation,” said Michaels. “Our crew talked about it this morning. You can’t make a sideshow the show. The vast majority of the audience are tuning in to watch a football game. There are people, I don’t know how many, it could be a sizable number, but it’s certainly not a majority, that if you trained the camera on her all night long, they’d be satisfied with that. This is not what we’re doing to do.
“There might be an appropriate shot or a couple. I don’t know what the number is going to be. If Kelce scores six touchdowns, who the hell knows what we’re going to do. But for the most part, just in moderation. The game is still the important element here, by far. That’s our thought. After that, you sort of make it, one of my favorite words, farcical.”
Michaels kept true to his promise and tried his hardest not to mention Swift too much during replays.
TRAVIS KELCE 40 YARDS!!! pic.twitter.com/kzumzhilFf
— JPAFootball (@jasrifootball) October 13, 2023
Eventually Michaels had to talk about Swift considering how well Kelce was playing in the game.
"Taylor Swift watching [Travis Kelce] have another hell of a night already."- Al Michaels #TNF pic.twitter.com/AE6DxaXE9q
— Awful Announcing (@awfulannouncing) October 13, 2023