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The Arkansas Razorbacks boast some of the most high-profile donors in college sports. Now, fans will get a glimpse of a pair of those notable names each time they tune into Razorback football games.
The school made an announcement detailing the introduction of on-field logos for two of its top partners who recently demonstrated their value to the success of Arkansas athletics.
Tyson Foods and Walmart are amongst the most powerful companies in the US.
Tyson is the second-largest chicken, beef, and pork processor in the world. Walmart is the largest retailer.
Together, they helped bring John Calipari to Fayetteville over the offseason.
Coach Cal opted to leave Kentucky after 15 seasons in Lexington. Luring him to Arkansas was a five-year deal with an annual salary of around $8 million. That represented a small pay cut from his previous stop, but the Razorbacks offered the coach something the ‘Cats couldn’t.
An NIL budget north of $5 million.
With that extra cash, John Calipari was able to assemble a Top 3 recruiting class nationally, including the No. 1 transfer group. They should become an immediate SEC title contender in the head coach’s first season!
Arkansas donors are reaping the benefits before the basketball team takes the floor.
They’ll have a presence in the football stadium this fall!
The athletic department revealed plans to put Walmart and Tyson Foods logos on the field in Reyolds Razorback Stadium.
In coordination with Learfield’s Razorback Sports Properties, we are proud to announce a landmark sponsorship extension with Tyson Foods and Walmart.
More: https://t.co/GPQKkmrKuh pic.twitter.com/ugcz4VHW96
— Arkansas Razorbacks 🐗 (@ArkRazorbacks) September 12, 2024
More from ArkansasRazorbacks.com:
The University of Arkansas, in coordination with Learfield’s Razorback Sports Properties, is proud to announce a landmark sponsorship extension with Tyson Foods and Walmart. The enhanced partnerships make Arkansas one of the first college athletics programs to feature on-field logos during home football games. The agreement underscores Arkansas’ long-standing partnerships with Walmart and Tyson Foods and provides them with an exciting platform to engage Razorback fans…
As part of the sponsorship, Tyson Foods and Walmart will gain extensive visibility through their logo’s placement on the field, through television visibility and exposure on social media platforms. Additionally, Walmart and Tyson Foods will leverage opportunities to engage with Razorback fans through exclusive sponsorship activations, events, promotions and content collaboration with student-athletes.
That visibility is key.
Recruiting visitors will now see firsthand Arkansas’s deep pockets. The same is true for viewers at home. Everyone knows Walmart. Most know Tyson Foods.
Having both in your NIL arsenal could finally get the Hogs over the hump. Who wouldn’t want to flaunt that??
On-field logos are a new concept in college football, and the Razorbacks will be one of the first to feature them. We’ll see how it affects Arkansas moving forward on the recruiting trail.