© Mark J. Rebilas-Imagn Images
A large portion of the Super Bowl audience tuned out during Bad Bunny’s performance, according to the data.
On Tuesday night, Nielsen released the ratings for this weekend’s Super Bowl halftime show featuring Bad Bunny, and while numbers were slightly down from last year’s show, the NFL bragged about the show’s historic social media numbers.
Apple Music Super Bowl LX Halftime Show Breaks All-Time NFL Records on Social Media: Total social consumption (inclusive of fans, owned platforms, broadcast partners, influencers, etc.) set a record of 4 billion views after the first 24 hours, up +137% YoY
On Wednesday, Front Office Sports’ Ryan Glasspiegel took a look at the numbers and noticed a huge drop-off from the end of the second quarter to the start of the halftime show.
Super Bowl quarter-hours
7:45-7:59 pm ET: 137.9M (134.3 NBC 3.6 Telemundo)
8:00-8:14 pm ET: 135.9M (132.1M NBC, 3.8M Telemundo)
8:15-8:29 pm ET: 128.2M (123.4 NBC, 4.8M Telemundo)Bad Bunny was the latter. Halftime show typically goes up vs. end of second quarter, though…
— Ryan Glasspiegel (@sportsrapport) February 11, 2026
Bad Bunny’s performance occurred during the latter window. This was a decline of 7% from the game’s peak viewership of 137.9 million in the second quarter, and 5.7% from the immediately preceding quarter-hour. Bad Bunny’s performance was entirely in Spanish; as the numbers show, the viewership on Telemundo went up during his performance. (The international numbers for the game and halftime show are not out yet.
Ultimately, Super Bowl LX averaged 124.9 million viewers, the second-highest number ever, but down 2% from last year. This Super Bowl’s peak viewership was an all-time record, however.
It is worth noting that the 128.2 million viewers who watched Bad Bunny were more than the 124.9 million viewers the Super Bowl broadcast averaged.
Nielsen’s global ratings have not yet been revealed and should come in the coming days.