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When you look at Bill Belichick, what do you see? The Hall of Fame head coach and his girlfriend Jordon Hudson seem to think the answer is jewelry, as reports indicate the pair have filed a slew of trademarks linked to the launch of a jewelry brand.
According to reports, the 73-year-old Bill Belichick and the 24-year-old Jordon Hudson have filed trademarks for the phrases “Gold Digger,” “Chapel Bill,” “Belestrator,” “Trail of Salty Tears,” “No Days Off” and “The Belichick Way.”
Darren Rovell reports that the trademarks have been filed with the intention of creating a line of jewelry and keychains.
Belichick has been dating Jordon Hudson since (at least) June 2024, although there are conflicting reports about when the pair actually met, with one report claiming he first met Hudson when she was 19 years old.
Bill Belichick and Jordon Hudson file trademarks linked to launch of jewelry brand
“A company owned by North Carolina football coach Bill Belichick and managed by his girlfriend, Jordon Hudson, has filed to trademark the term ‘Gold Digger,’ with the intention to use the mark on jewelry and key chains.”
“The company that filed the trademark, TCE Rights Management LLC, under Hudson’s direction filed 17 trademark applications in a week earlier in 2025, including ‘Chapel Bill,’ ‘Belestrator,’ ‘Trail of Salty Tears,’ ‘No Days Off,’ and ‘The Belichick Way,’ among others.” [via Cllct]
Hudson and Belichick were dominating sports media headlines in the spring following the pair’s disastrous press tour for Belichick’s book, with Hudson’s behavior sparking questions about the nature of the pair’s relationship.
After a barrage of stories about Hudson — when she met Belichick, what role she plays in his businesses, what her role is at UNC, and more — the pair have been seemingly laying low in recent months as Belichick preps for the 2025 season as the head coach of the UNC Tar Heels, his first year coaching at the college level.
Belichick’s first game as the head coach of the UNC Tar Heels will come on Monday, September 1 at 8 p.m. EST against the TCU Horned Frogs. Hudson will surely be in attendance, if not outright on the sidelines.