We are officially TWO sleeps away from the first regular season NFL game of the year. Thursday night at 8:30pm on CBS/NFL Network the Carolina Panthers will square off against the Denver Broncos in a rematch of last year’s Super Bowl matchup, only this time around there will be no Peyton Manning nor his gigantic forehead. What we will see on Thursday night is this new TV spot from Bud Light featuring their special edition ‘Team Cans’ for the 2016-2017 NFL season.
This new TV spot for Bud Light features my favorite athlete of all time, Bo Jackson, along with former NFL players Justin Tuck and Tim Couch, as well as a few current ball players. Here’s a snippet of the press release that went out with the debut of this new TV spot on YouTube:
In addition to being the Official Beer Sponsor of the NFL, Bud Light has local agreements with 28 NFL teams, each of whom has limited-edition, team-specific packaging allowing fans to take their team spirit to a whole new level. Taking inspiration from classic football jerseys, this season’s 12-oz. team cans feature the new Bud Light logo, the team’s logo and colors, the NFL logo and nothing else. The cans will be brought to life in each market through OOH featuring localized, signature phrases that every team’s fan will recognize and embrace.
We first covered the announcement of these special edition Bud Light cans here on BroBible back in early August and it’s great to see them finally step out into the limelight.
For a preview of ALL the 2016-2017 Bud Light Team Cans you can follow that link just above! In the meantime here’s a sneak peak at just a few of them:
If you’re in Los Angeles then this is the FIRST TIME you’re ever getting the special Bud Light Team Cans and there’s a lot of reason to get hyped about that! These Los Angeles Rams Bud Light cans will begin hitting stores this week, available in 12, 18, 24, and 30-packs of beer. Here’s a look at this first ever LA Rams can: