Sabres Livestream A Bunch Of Goats Roaming Around Locker Room To Hype Throwback Jersey Reveal

Buffalo Sabres

Professional sports franchises are always on the hunt for ways to generate revenue, and if I’ve learned anything during my time on the internet, it’s very, very hard to go wrong with milking nostalgia for every single penny that it’s worth.

That’s the approach the NHL opted to take this year when it linked up with Adidas for the “Reverse Retro” jerseys all 32 teams will be rocking (and selling) in November, which marked the return of fan favorites like the OG Mighty Ducks logo, the Islanders’ “Fisherman” threads, and the Bruins’ “Pooh Bear.”

The Sabres also got in on the action by resurrecting the “Goathead” logo that’s very familiar to any hockey fan who was lucky enough to watch Dominik Hasek do his thing between the pipes while he was in his prime in Buffalo.

The jersey itself may have looked a bit odd when you consider it features the team’s current primary colors as opposed to the trademark black and red. However, the Sabres had previously teased they’d be fully committing to the throwback aesthetic at some point this season—and they couldn’t have picked a better way to officially reveal those old-school threads.

The Sabres livestreamed a bunch of goats roaming around a locker room prior to announcing the return of the “Goathead” jersey

On Monday, the Sabres sent out a tweet stating “We’ve discovered some goats in the arena” along with a link to a video of three goats hailing from a farm in upstate New York who spent 40 minutes doing goat things inside a locker room at KeyBank Center.

That livestream culminated in the franchise giving fans their first look at the return of the black and red sweaters the Sabres will be rocking when they host the Blues at home on November 23rd.

Now that’s how you reveal a uniform.