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Wheaties may be the breakfast of champions, but Chipotle has staked a claim to the lunch crown after Curt Cignetti led Indiana to a national championship. The skipper ate the exact same midday meal hundreds of times en route to securing a title during his season with the Hoosiers, and the chain paid tribute to one of its most dedicated patrons by adding his go-to order to the menu.
Football has historically played second fiddle to basketball at Indiana University. Curt Cignetti had managed to work some pretty impressive magic during the five years he spent as the head coach at James Madison, but most people didn’t expect that to change when he took the reins for the Hoosiers ahead of the 2024 season.
We were subsequently treated to one of the most miraculous turnarounds in the history of sports, as Indiana went 11-2 and punched its ticket to the College Football Playoff during his first year at the helm before improving to 16-0 during a season where the team added a Heisman Trophy and a national title to its collection for the first time.
A couple of Cignetti’s dietary habits attracted some attention during that run, including an almost fanatical devotion to Chipotle that has led to a new item being temporarily added to its list of offerings.
Chiptole has added the “I Win” Bowl to its menu in honor of Curt Cignetti’s lunch order
Cignetti has a tendency to treat himself to a single beer after each game, and the Bloomington brewery that made the one he popped open after winning the national championship offered to provide him with a lifetime supply after Indian beat Miami.
We also learned the coach is a creature of habit on the lunch front in the lead-up to that game thanks to an assistant who revealed he racked up a laughable amount of rewards points at Chipotle with the help of a coach who ordered the same burrito bowl for lunch more than 500 times.
The meal is a fairly bland combination of brown rice, black beans, chicken, and guacamole, and Chipotle decided to streamline the ordering process for anyone who wants to try it by adding Coach Cignetti’s “I Win” Bowl to the featured section of its menu for a limited time.
Cignetti isn’t the first notable name in the world of sports to get the same treatment, as his order now sits alongside the preferred meals of Brady and Matthew Tkachuk and Team USA women’s hockey players Hilary Knight and Taylor Heise.
The “I Win” name is a reference to the quote that has aged very well since Cignetti dropped it at a press conference shortly after taking over at Indiana (Google also nodded to it in the wake of the national championship with the Easter egg that comes up if you search for his name).
The price appears to vary depending on location, but if you order it at the Chipotle in Bloomington, it will set you back $10.90.