Class Action Lawsuit Filed Against Topps Alleges Deceptive Marketing Of Rare NBA Cards

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A class action lawsuit alleges that Topps misrepresented the likelihood of obtaining a rare NBA card in one of its Mega Box sets.

The complaint accuses Topps of deceiving customers after the trading card company disclosed in an email that the extremely rare Blue X-Fractor cards were absent from their 2025–2026 NBA Chrome Basketball Trading Card Mega Box sets.

The 15-page lawsuit calls the Blue X-Fractor cards the most prized, valuable, and highest-resale-value cards in the set. However, Topps disclosed in a mid-January 2026 email that there was “zero chance” of pulling one of the cards because of an apparent printing error on the product box.

Topps allegedly changed their story regarding the rare NBA cards

According to the complaint, Topps first told customers that only a small number of Mega Boxes did not contain any Blue X-Fractor cards. The company then later admitted that no Mega Boxes contained the valuable cards.

“Topps’ Jan. 13, 2026, email to its customers and subscribers revealed the Mega Box never contained any Blue X-Fractor cards,” the lawsuit reads.

The lawsuit claims Topps encouraged collectors to “Chase Exclusive Blue X-Fractors,” knowing that the cards never actually available in the box set.

It is also claimed in the complaint that “Topps’ Misrepresentation deprived Plaintiff and the Class of the benefit of their bargains, in that they purchased the Mega Box based on Topps’ express representation they could pull an ‘Exclusive Blue X-Fractor’ card, when in reality that was never a possibility.”

Did Topps admit its guilt with price and packaging changes?

Topps later reduced the cost of the set from $84.99 to $49.99 and altered the packaging of its Mega Boxes to exclude any references to the X-Fractor cards. The lawsuit claims these changes are an “acknowledgement” that the trading card company initially deceived consumers.

The Plaintiff in the lawsuit, according to Top Class Actions, is seeking a jury trial and requests declaratory and injunctive relief and an award of compensatory, consequential, statutory and/or punitive damages for himself and all class members.

In January, a federal complaint filed in California accused Topps of secretly disclosing consumer information to outside tech firms when collectors made purchases on the Topps website.

Douglas Charles headshot avatar BroBible
Douglas Charles is a Senior Editor for BroBible with two decades of expertise writing about sports, science, and pop culture with a particular focus on the weird news and events that capture the internet's attention. He is a graduate from the University of Iowa.
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