ESPN/Genesis
ESPN has pulled the plug on the much-hated musical portion of the Monday Night Football Genesis halftime show.
The show featured musical acts, many who were not identifiable by football fans, perform a prerecorded video that included a Genesis Hyundai and was widely mocked every week by Twitter users.
The last performer ended up being Charlie Puth, who was mercilessly roasted by NFL fans last week.
https://twitter.com/kkandetzki/status/1186461031477977090
https://twitter.com/JCamm_/status/1186460442492841985
I was completely indifferent to Charlie Puth before today but after that Genesis halftime show, I hate his fucking guts
— Dan (@ToTheBreakOfDan) October 22, 2019
And now back the Genesis Halftime show with Charlie Puth pic.twitter.com/hn7RWas9G0
— Gifdsports (@gifdsports) October 22, 2019
Apparently, ESPN execs listened to viewer complaints and have now opted to go the studio instead of having a musical performance at halftime.
via Adage
ESPN has pulled the plug on the musical component of its Genesis Halftime Show, swapping out the performance segment for a more traditional interval of chalk talk and game analysis.
“Monday Night Football” viewers will be made aware of the format change starting with tonight’s telecast. The dialed-down halftime show will feature an expanded breakdown of the action in the Dolphins-Steelers game, as well as a roundup of breaking news from across the league served up by Senior NFL Insider Adam Schefter.
ESPN confirmed the change and says it looks forward to continuing its collaboration with Hyundai’s standalone luxury brand. While the song-and-dance routines have been silenced, Genesis will remain the marquee sponsor of the “Monday Night Football” halftime break through the end of the season.
The performances never made sense in how they were presented, I’m not sure who thought this was a good idea in the first place.