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Yesterday afternoon, Nike announced that it was entering a multi-year, multi-platform partnership with controversial NFL star Colin Kaepernick.
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Via Business Insider
Kaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multi-year deal to make him one of the faces of Nike’s 30th anniversary “Just Do It” campaign, according to a person familiar with the contract. The person spoke to The Associated Press on condition of anonymity because Nike hasn’t officially announced the contract.
The source says Nike will feature Kaepernick on several platforms, including billboards, television commercials and online ads. Nike also will create an apparel line for Kaepernick and contribute to his Know Your Rights charity.
Following Nike’s surprise announcement there were plenty of mixed opinions all over social media regarding Nike’s decision to sign the politically active Kaepernick who is currently suing the NFL for allegedly blackballing him. One particular hot take can from ESPN anchor John Brickley who asked if Kaepernick was going to donate any of his money to the cause.
Brinckley immediately deleted the tweet and tried to backtrack but Twitter wasn’t having it.
https://twitter.com/DukeOfZamunda/status/1036706730866954240?
Hey everyone I deleted the previous tweet because it was taken out of the wrong context…I meant that Kap has a chance to do some real good with the Nike platform
— John Brickley (@JohnABrickley) September 3, 2018
You deleted it because you couldn't handle how it made you look, not because it's not what you meant
— blue moos (@Sheldon1321) September 4, 2018
— Blake Martin (@BlakeMartin824) September 3, 2018
— 1 (@Therewolf_) September 4, 2018
How can you work for ESPN if you didn't even know that Kaepernick has donated any money? What other sports stories are you not aware of? 😂
— Josh Pulse (@joshpulse13) September 4, 2018
https://twitter.com/VanCityRaiders/status/1036768515926122496
— space cowboy (@mik_genius) September 4, 2018
I’m here to point out the ferocity of The Ratio present
— 𝐄𝐱𝐚𝐯𝐢𝐞𝐫 𝐏𝐨𝐩𝐞 (@exavierpope) September 4, 2018
I’m here to point out the ferocity of The Ratio present
— 𝐄𝐱𝐚𝐯𝐢𝐞𝐫 𝐏𝐨𝐩𝐞 (@exavierpope) September 4, 2018