Nike Unveils New Signature Logo For Caitlin Clark, Fans React

Jesse Johnson-Imagn Images

Nike has unveiled the new signature logo for Indiana Fever star Caitlin Clark that will adorn her new collection of sportswear and sneakers. Clark, according to Nike, “took a hands-on approach to the design and creative process, working closely with Nike designers and scrutinizing every detail” in coming up with the logo.

“To me, this is more than just a logo, it’s a dream come true,” Caitlin Clark said in a statement. “People always talk about leaving your mark on the game — and this is another way I can do that.”

A navy and yellow Caitlin Clark logo T-shirt will be the first item from the collection available in North America starting September 1, while the rest of her logo apparel collection will launch October 1. Her first signature shoe will debut in 2026.

“With a distinct voice and style of play that resonate across culture and community, Caitlin makes greatness feel attainable, inspiring kids to play and fans to tune in,” Nike stated. “As a Nike signature athlete, she will continue to work side by side with experts across the brand to help shape the future of basketball — fueling hoops culture, growing the women’s game, and empowering the next generation to reach their dreams.”

As for the logo itself, Nike says, “Two interwoven C’s reflect Caitlin’s magnetic connection with fans around the globe who are drawn to her unwavering confidence, steadfast commitment and remarkable shooting ability. Tucked between the larger letters is a smaller, hidden C that represents how Caitlin’s game was built from the inside out — a product of her passion for the sport, relentless drive and constant pursuit of perfection.”

Nike

What fans are saying about the logo

“Idk, it’s alright,” one fan commented on X (Twitter). “I just don’t know if it screams Caitlin bc all I see are people referencing Channel, Gucci, Audi aka other brands. I’m not sure it stands on its own. In a flash, you can confuse it w/something else. Just saying, don’t come for me I’m a huge CC fan aka baby GOAT!”

“I’m about to give CC all my money,” read another comment, which echoed many others like, “I will buy eleventy billion dollars of stuff.”

“I can see all the little girls running around with this tattooed on their cheek,” another fan wrote. “The kind you get from Cracker Jack. But I’m pretty sure there’ll be some big kids with that tattooed nicely. Keep up the great work kid. You’ve definitely sparked an entire country. And the positivity is contagious.”

“I get it … Simple and Eazy like Midwest … not too glitz and glam … but going to make a nice necklace charm,” observed another fan.

“Was hoping for a Logo 3 silhouette of CC … woulda been MINT,” another fan commented.