Kirby Lee-Imagn Images/Hallmark Channel
Following the success of last year’s Holiday Touchdown: A Chiefs Love Story, the Hallmark Channel is producing another NFL-focused film, this time about the Buffalo Bills. On Thursday, Hallmark and the Bills announced that they’ll be partnering with the NFL and Skydance Sports on a new holiday film titled Holiday Touchdown: A Bills Love Story.
In Holiday Touchdown: A Chiefs Love Story, the plot follows, Alana, played by Hunter King, who is a “Chiefs superfan trying to win the Fan of the Year Award as a Christmas gift for her family and falls in love with someone in the Chiefs front office along the way.”
The film also featured cameos from head coach Andy Reid, Travie Kelce’s mother Donna Kelce, and players such as Mecole Hardman, Clyde Edwards-Helaire, Trey Smith, George Karlaftis and Christian Okoye.
The Hallmark Channel recruited Buffalo Bills safety Damar Hamlin for the Holiday Touchdown: A Bills Love Story announcement video. Production on the project is set to begin this year, although a cast has not been announced.
.@HamlinIsland from @BuffaloBills is here to give you an early Christmas present! Hallmark Media and @NFL are teaming up this year with the @BuffaloBills for an all new holiday movie #HolidayTouchdown: A Bills Love Story, part of #CountdownToChristmas 2025! 🎄 🏈 pic.twitter.com/ZazBm4aLEK
— Hallmark Channel (@hallmarkchannel) March 27, 2025
“The incredible success of last year’s partnership with the NFL and the Kansas City Chiefs far exceeded our expectations,” Darren Abbott, Chief Brand Officer of Hallmark, said in a statement. “We are thrilled to team up with the Bills this year for a new holiday movie filled with heart, family and the classic Hallmark storytelling that our fans know and love, all set against the special community the Bills franchise has nurtured throughout its storied history.”
Hallmark isn’t alone in their NFL-adjacent cinematic endeavors, as Lifetime also released a Taylor Swift and Travis Kelce knockoff movie last year titled Christmas in the Spotlight.