Chicago Bears quarterback Justin Fields is catching some vicious strays from NFL fans before the season even starts after signing an apparel deal with Reebok. The company announced its partnership with the passer on social media Thursday.
Fields is gearing up for Year 3 in the league, hoping for a breakout campaign in the NFC North. Over his first two seasons, he’s struggled in the win-loss column, posting just a 5-20 record as a starter.
That record doesn’t necessarily tell the whole story as he’s been one of the more versatile playmakers at the position, particularly in the run game. Fields completed a career-high 60.4% of his passes last year while also rushing for more than 1,100 yards.
His ability to hurt defenses with both his arm and legs has many buying the hype as he enters the 2023 campaign.
Reebok is one of those Justin Fields believers, and they’re hoping to cash in. The shoe and apparel company announced a deal with the signal caller on the opening day of the NFL season.
— Reebok (@Reebok) September 7, 2023
“Reebok is excited to announce a championship-level partnership with QB Justin Fields,” the post read.
While the deal could prove beneficial to both parties, it’s led to preseason ridicule from pro football fans. Many are racing to social media to post their reactions to the recent signing, and most haven’t been kind.
Breaking: Poverty QB signs with poverty brand.
— Jordan (@JReber16) September 7, 2023
Sounds about right.
— kev (@kevthegrocer) September 7, 2023
He’s definitely the Reebok of quarterbacks.
— 𝚐𝚛𝚎𝚐𝚐𝚎𝚛𝚜™️ (@greguhree) September 7, 2023
Some mocked Reebok, which has fallen behind brands like Nike, Adidas, and Under Armour in the sports apparel world.
Reebok is still alive? Good for them
— Banjo Reeves (@112202_) September 7, 2023
Did he go back to 1987 in a time machine to sign this deal?
— ChrisFahi〽️ (@ChrisFahim) September 7, 2023
All the Bears fans that rock these are hyped!!! pic.twitter.com/3HleW1H0Kv
— Gnar Kelly (@petty_fc) September 7, 2023
NFL Twitter can be a toxic place.
Justin Fields and the Chicago Bears will kick off the 2023 season on Sunday with a matchup against the division rival Packers.