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Ole Miss head coach Lane Kiffin lives by one rule: ABC – Always be ‘crootin. His social media timelines are filled with #ComeToTheSip hashtags which he uses to lure college football talent to Oxford.
He demonstrated his dedication to the craft again this week. Recruiting season never ends. Sometimes, you have to get creative with your message!
Kiffin was the third coach to speak on the first day of SEC Media Days, providing intel into his program’s outlook ahead of the 2025 campaign. Before stepping up to the podium, he caused a stir on X.
The coach burned some of his downtime in Atlanta scrolling the internet. He stumbled across the profile of Hannah Barron and decided to use her post as a recruiting pitch.
#ComeToTheSip 😂 https://t.co/RqgUXL7MiX
— Lane Kiffin (@Lane_Kiffin) July 14, 2025
Kiffin’s been known to use fishing related content as a way of creating online noise. More specifically, he often shares those fishing images as a way of mocking Auburn head coach Hugh Freeze.
Lane Kiffin stayed on theme with his most recent post involving Hannah Barron. The re-share did its part in sparking a reaction. Most of his followers took the opportunity to “bonk” him for the retweet.
Who is Hannah Barron?
Barron is a catfish noodler with a massive social media following. She boasts 1.7 million followers on Instagram. She adds another 2.3 million on TikTok.
Barron grew to online fame for her how-to noodling videos that show her honing her craft in the wild. She nabs her victims with her bare hands! A further explanation of the primal fishing technique can be found below.
Catfish noodling, also called “tickling,” “hogging,” and “grabbing,” is just a matter of catching flathead, channel, or blue catfish using your hands instead of catching them with rod and reel. Catfish spawn in underwater holes, so when spawning season comes, you reach or dive underwater, stick your hand in the underwater hole, wait for a catfish to bite down on your hand, and then you grab the fish by its jaw and wrestle it out of its hole and up to the surface.
Hannah Barron is an expert in the field. That’s evidenced by her success, which is well-documented on her social media feeds.
Barron is known as “The Catfish Girl,” and for good reason. She’s earned the title!
@hannahbarron96 Signs of a good day! #foryoupage #fyp
The 29-year-old native of southern Alabama spends the majority of her time outdoors, whether that be in the water fishing or in the woods hunting. She’s been able to turn her passions into a professional career thanks to her online fame.
Brand deals with major outdoor sport companies have followed. She’s now one of the most popular personalities in the field.
A few college football fans are just getting acquainted with Hannah Barron thanks to Lane Kiffin. She can now add Ole Miss recruiting aid her lengthy resume.