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It was only a matter of time until LeBron James attempted to monetize “Taco Tuesday”.
For weeks, LeBron has been yelling the phrase “Taco Tuesday” on social media and it seems like he’s trying to own the phrase for social media posts and an upcoming podcast.
JUST IN: LeBron James leaves no potential business opportunity on the table. Over time, he has sought to own “Taco Tuesday.” He has now filed to trademark the phrase for social media posts and a show of that name. First discovered by @JoshGerben pic.twitter.com/IXNduvilzR
— Darren Rovell (@darrenrovell) August 31, 2019
A company owned by Lebron James, LBJ Trademarks LLC, has filed a trademark for TACO TUESDAY.
The filing indicates Lebron intends to continue offering his popular 'TACO TUESDAY' posts on social media and launch a podcast under the name.
My analysis 👇#TacoTuesday pic.twitter.com/lXFwIEy4Py
— Josh Gerben (@JoshGerben) August 31, 2019
If the application is approved by the USPTO, James could prevent others from offering online shows and podcasts under the name 'TACO TUESDAY.' The application that was filed still has to undergo a government review which will take about 4 months (in most cases).
— Josh Gerben (@JoshGerben) August 31, 2019
Apparently, a taco shop already owns the trademark for “Taco Tuesday” to be used in restaurants.
Yes. Taco John's has owned a federal trademark registration on TACO TUESDAY for "restaurant services" since 1989.
The USPTO could refuse Lebron's application because of this pre-existing registration. pic.twitter.com/RtRdiD4oZy
— Josh Gerben (@JoshGerben) August 31, 2019
Of course, the Internet was annoyed with LeBron attempting to trademark a phrase that has been widely used before he started using it on social media.
Money thinks he invented Taco Tuesday. pic.twitter.com/9yD4Idv9vy
— MichaelRapaport (@MichaelRapaport) August 31, 2019
Taco Tuesday belongs to all humanity. This aggression will not stand. https://t.co/uglyUbVDvU
— southpaw (@nycsouthpaw) August 31, 2019
This stupid Taco Tuesday nonsense is really high up on the corny things LeBron has done. It’s just so trash. https://t.co/61qoj3SpR2
— Erick Fernandez (@ErickFernandez) August 31, 2019
https://twitter.com/GucciTy87/status/1167815378585542657
https://twitter.com/CoachKwithaC/status/1167815234955948033
https://twitter.com/M_Diamond24/status/1167816291807162368