If it ain’t broke, don’t fix it. Right? Wrong. The Minnesota Twins decided it was time for a new logo so they updated their old logo by changing virtually nothing about it.
To the untrained eye, the Minnesota Twins new logo is a near-carbon copy of their old team logo. If someone was walking by a Minnesota Twins display on the street or a fan wearing merch there’s virtually no chance they would notice the update.
Look VERY closely and you MIGHT be able to tell the difference between the Minnesota Twins new logo and their old logo:
Minnesota Twins logo, before and after: pic.twitter.com/LlMAq30l9f
— FOX Sports: MLB (@MLBONFOX) November 18, 2022
The Twins announced the change in a press release. They’ve also unveiled new hats with an ‘M’ that looks eerily similar to the Miami Marlins logo.
Twins’ EVP of Brand Strategy and Growth Joe Pohlad said “we have a 60-year-old franchise with fans that are very passionate about the Twins. Although we are trying to go somewhere new, we don’t want to throw out our past. And so, with that in mind, we wanted to hold on to that past, bring them along for the ride, and maintain some of those core values, not only of our fanbase, but also of our franchise, and bring that with us as we go into this future.”
Ah yes, the ‘future’. A slightly darker shade of red that looks just like the red on Clevelands’ uniforms. MLB fans had jokes, of course:
— Ben Perkins (@bens_dumb_brain) November 18, 2022
The old one is a T inside of a C. This one is a C with a T inside it
— Joe G (@conocojoe27) November 18, 2022
— Midway Maniacs (@ManiacsMidway) November 18, 2022
In addition to the new logo the Minnesota Twins are also ‘bringing back’ pinstripes to look just like the Yankees… Or the Marlins…
— Chris Cleveland(parody) (@dhorn44) November 18, 2022
More jokes about the Minnesota Twins new logo:
— Zaners (@Zane_Johnson5) November 18, 2022
This one is perfect:
— Xero (@SnakeXer0) November 18, 2022
The Minnesota Twins announced there would be ‘four all-new uniforms in the Twins’ rotation for the 2023 season.’ And then there’s this, which looks like something in Miami:
First look at the new ‘M’ logo. pic.twitter.com/QuB18Y4sn3
— Do-Hyoung Park (@dohyoungpark) November 18, 2022
A colleague of mine remarked that he would LOVE to see the invoice for these ‘new designs’. It’s remarkable to think how much money potentially exchanged hands for these ‘new designs’.