The Pitch Clock Is Making MLB Teams Retool Their Approach To Selling Beer At Games

Brewers fans holding a beer an at MLB game

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The price of admission is typically just one of a few costs you need to take into consideration when you buy a ticket to a sporting event.

If you decide to attend a game in person, you’ll probably also be dealing with some other expenses, whether it involves the cost of parking, public transportation, or the overpriced beers plenty of fans will consume over the course of the contest.

However, if you’re going to treat yourself to some adult beverages, you usually need to be cognizant of the cutoff time most venues institute to promote public safety and prevent fans from drinking and driving following the event.

The vast majority of MLB teams stop selling beer (and other types of alcohol) at the end of the seventh inning, but the tides are slowly turning thanks to one of the biggest changes the league instituted ahead of the current season.

The introduction of the pitch clock may not have sat very well with the Baseball Traditionalists who reject any and every change to the sport on sheer principle, but it’s clear the countdown has had its desired effect when you consider the length of the average game has been cut by more than 20 minutes.

Prior to the start of the season, some people wondered if MLB teams would need to retool their approach to beer sales to make up the revenue that would be theoretically lost thanks to the expedited pace of play.

While a number of minor league teams who’d already been subjected to the pitch clock said it had no impact on the revenue generated at the concession stands, it would appear some MLB franchises have noticed a downturn and have wasted no time attempting to compensate.

According to WISN, the Brewers recently announced fans at American Family Field will now be allowed to purchase beer until the end of the eighth inning. ABC15 reports the Diamondbacks have also decided to get in on the action, and it doesn’t seem like a huge stretch to suggest other teams will likely follow in their footsteps in the near future.

This seems like a fairly welcome change, although you have to wonder if this trend will come to a screeching halt if we’re treated to a story concerning a fan who decided to hop behind the wheel after taking advantage of the extended window.

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Connor Toole is the Deputy Editor at BroBible. He is a New England native who went to Boston College and currently resides in Brooklyn, NY. Frequently described as "freakishly tall," he once used his 6'10" frame to sneak in the NBA Draft and convince people he was a member of the Utah Jazz.