
Courtesy of NASCAR Media
As a racing fan, it doesn’t get any better than Labor Day weekend racing at Darlington Speedway. A few years ago, NASCAR embarked on a fan-fueled new tradition for the Bojangles’ Southern 500 Labor Day race: Throwbacks. With the full-endorsement of their sponsors, teams and racers deck themselves out in schemes and swag from a bygone era.
It’s a fun celebration of racing heritage with lots of subtle nods to the multi-generational appeal of the sport.
Something about Darlington.
Let's go back 28 years as @TooToughToTame prepared to see if Dale Earnhardt would earn his third Southern 500 win. He did, and it was one of nine wins for "The Intimidator" at the track. pic.twitter.com/pFMs0e7057
— NASCAR on NBC (@NASCARonNBC) August 30, 2018
I talked to Ryan Blaney and his dad, sprint car-legend Dave Blaney (…and owner of Sharon Speedway in eastern Ohio), about why NASCAR throwback weekend is such a great weekend on the NASCAR calendar. Ryan is rocking his Dad’s 2003 Jasper Motorsportsscheme on his Team Penske Ford.
“Throwback weekend has been a lot of fun over the past few weekends. You have your scheme and then you have 39 other schemes that you get to walk around and admire. This year I have my dad’s Jasper scheme, one of the first Cup cars he drove. It’s really cool. I had a Kyle Petty scheme last year, this year with Penske I’m able to have it in my family. It’s yellow and blue and silver with the Menards yellow. I can’t wait to get it out on the race track.”
Ryan’s dad, Dave, chimed in…
“He didn’t even tell me about it. He just did it and then showed me the car when it was done to surprise me…”
“There were a couple different options,” Ryan continues, “Penske showed me that we could do the yellow Jasper scheme. And Menards was cool with it. It’s pretty special – Not very often you get to run your dad’s old car.”
And why is that so special to Dave, besides seeing his boy in Jasper yellow?
“That car did run third at Darlington the year that Kurt Busch and Ricky Craven had that great finish in 2003… That was a cool race to be a part of. It’s just cool to be part of the throwback thing…”
Without further adieu, here’s a little ranking of the best eye-candy on the track at Darlington this weekend…
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Tyler Reddick – Old Milwaukee
An OG booze brand in the stock car world. I’ve never needed a racing lid more in my life…
Really excited to be running a Tim Richmond throwback this year @TooToughToTame. It’s great to be able to have @oldmilwaukee on the car. As well as honoring car owner Raymond Beadle and what his son, Ryan, does for @JRMotorsports!! Can’t wait to get this Chevy on track!! pic.twitter.com/0PuWc6HcvV
— Tyler Reddick (@TylerReddick) August 27, 2018
@TooToughToTame bound. Got some more vintage @oldmilwaukee gear for the weekend too! pic.twitter.com/FqXWFQ2lvX
— Tyler Reddick (@TylerReddick) August 30, 2018
Matt DiBenedetto – Jeff Burton Tribute x Exide Batteries x CorvetteParts.net
Bright, flashy schemes rule. They make racing fun. Racing should be fun. Just read the tweet below for how special this is for Matt.
One of the most special race weekends of my career coming up this week getting to run my childhood favorite driver @JeffBurton’s Exide Batteries scheme for throwback weekend at @TooToughToTame! So thankful to @keenparts and my team for allowing me to do this! pic.twitter.com/erLBBNwLdM
— Matt DiBenedetto (@mattdracing) August 30, 2018
Kyle Busch – Throwback Skittles Car
Kyle Busch wins so often in his candy-sponsored cars that, if I were I’m, I’d dread his trips to the dentist. Can’t imagine how many cavities he’s had over the years. These are the weird thoughts that keep me up at night that Alexa just can’t answer…
Ready for #NASCARThrowback weekend @TooToughToTame 🌈 @Skittles pic.twitter.com/oTVjYBlpYo
— Kyle Busch (@KyleBusch) August 28, 2018
Ryan Blaney – Menards x Duracell Batteries x Dave Blaney Tribute
As mentioned early. Very cool throwback to Ryan’s dad in the Jasper car…
Got a question for @Blaney as he gets ready for #NASCARThrowback weekend at @TooToughToTame?
Tweet them to us and he could answer them live later today on Twitter at 2 PM ET! pic.twitter.com/ZASo1KD3GW
— NASCAR (@NASCAR) August 29, 2018
Matt Kenseth – Oscar Mayer Lunchables
A childhood staple for every ’90s kid ever. You can’t tell me you didn’t love stackin’ the ham and cheese crackers.
.@TooToughToTame fresh paint 🎨#NASCARThrowback @oscarmayer pic.twitter.com/rcnRC16PJ5
— No. 6 Team (@RFK6Team) August 29, 2018
Ricky Stenhouse Jr. – John Deere
Nothing runs like a Deere. Giddy up, Ricky.
We can’t wait to get this beauty on the track in Darlington. Is this @JohnDeere paint scheme your favorite throwback for this weekend’s race? pic.twitter.com/KU6GbHXjFs
— RFK Racing (@RFKracing) August 29, 2018
Chase Elliott – Napa Auto Parts
A couple weeks ago, at Watkins Glen, I said to my cousin the exact words: “Chase Elliot has the best looking scheme in this race.” SunEnergy Metallic Blue, touched with raver orange. Dude looks like a blue flame at 150-mph. He’s going to win. Cosmetics, of course, don’t necessarily mean power, but damn if that didn’t happen to the #9 car on that glorious Sunday in early August.
Nice to see Chase flaunting a yellow-jacket scheme for NAPA. This is the same scheme of the his cousin, the late great Casey Elliot, who passed away of cancer in 1996 at age 21.
When @ChaseElliott was born, Casey Elliott was there. The story from Bill Elliott's book:
Chase pays tribute to Casey this weekend. #NASCARThrowback pic.twitter.com/YX8YJ3qVn2
— nascarman (@nascarman_rr) August 28, 2018
Dude is a man of many colors: Hooter’s orange, NAPA blue, Mountain Dew Baja Blast green, etc. This is probably the most meaningful one yet.
Well it’s @TooToughToTame weekend. My wife @M_Upshaw14 is pulling for @ClintBowyer but I @chaseelliott or @AlexBowman88 to win. @TeamHendrick #NASCAR @NAPARacing #napa pic.twitter.com/dTMX2nA145
— Synth Redneck (@synthredneck) August 30, 2018
.@NAPARacing #NASCARThrowback gear ✅ pic.twitter.com/tkh6Lphp3U
— Hendrick Motorsports (@TeamHendrick) August 30, 2018
William Byron – AXALTA Racing Throwback #24 Car
Makes my heart sing to see the classic, colorful DuPont scheme for the #24 car. That takes NASCAR fans down memory lane big time and what throwback weekend is all about. Jeff Gordon had to shed a couple tears seeing this unveiled.
.@TooToughToTame Best in Show voting has been narrowed down to the final two cars and @WilliamByron’s @AxaltaRacing Camaro ZL1 is one of them!
Find out how to vote here: https://t.co/fMjbb3rnS6 pic.twitter.com/dXXZRKYxuQ
— Hendrick Motorsports (@TeamHendrick) August 27, 2018
Kevin Harvick – Busch Beer #4 Throwback Car
Man, I miss the old Busch cans. The white and dark blue before they modernized it. Such a classic logo. Nice to see it back in racing, where it belongs.
Brad Keselowski – Miller Genuine Draft #2 Car
This is my #1. A nice little homage to Bob Keselowski’s MOPAR car back in the day, except in a VERY appropriate Miller Genuine Draft scheme. Man, I miss those legendary Rusty Wallace’s MGD cars…
Our cars for this weekend at @tootoughtotame. 😍#NASCAR pic.twitter.com/LHbbtx2XiK
— Team Penske (@Team_Penske) August 28, 2018
Glad you made it back safely. Let's get em in Darlinton! Tomorrows my birthday. Going to the beach so I'll be cheering for you.on my way home Sunday. Took this picture last week. pic.twitter.com/zPVU4adCOC
— Sarah Baker (@Sarah_Brown08) August 29, 2018
https://twitter.com/HillMoto/status/1034497122115104768