Nate Diaz is one of a kind.
Before UFC 279, the UFC announced that The Rocks’ ‘Project Rock” training shoes would be the official shoes of the UFC.
BREAKING: @UFC has announced that Project Rock — the motivational performance brand created by @TheRock — has been named its Official Footwear Partner.
The multi-year partnership begins this weekend with Project Rock footwear provided to all athletes and corners in #UFC270. pic.twitter.com/Tv0bdQew6U
— Boardroom (@boardroom) January 21, 2022
Our OFFICIAL (and bad ass) @ProjectRock ✖️ @UFC training shoes are available NOW! 🔥👟
Innovation created for UFC athletes around the world.#ProjectRock – the official footwear partner of #UFC 💪🏾
SHOP: https://t.co/DBFdUTU98u#ForThoseWhoWalkTheWalk#HardestWorkersInTheRoom pic.twitter.com/aIxc2Kjj28
— Dwayne Johnson (@TheRock) September 1, 2022
During his pre-fight interview at the weigh-ins, Diaz straight up trashed the shoes by yelling “these shoes f*cking suck” while an embarrassed Megan Olivi looked on in horror.
What they didn’t show in the interview pic.twitter.com/QdpwmMkizn
— Mokoflama (@mokoflama) September 10, 2022
Diaz, who has been an outspoken critic of UFC sponsorship deals, is on the last fight on his contract and will likely leave the UFC after UFC 279.