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College football is big money business these days, and with expenses continuing to rise for programs competing for national titles, schools have begun to find creative ways to generate revenue. One of the most obvious ways to do that is to sell naming rights to fields and stadiums. While doing so is the norm in professional sports, only a handful of college football stadiums are named after large companies or corporations.
But that’s beginning to change, and on Monday, 2025 College Football Playoff semifinalist Penn State announced a 15-year, $50-million deal to name their field West Shore Home Field at Beaver Stadium. You’re probably wonder what in the world West Shore Home is, right? And we’re glad you asked.
The company was founded in 2006 by Penn State alum B.J. Werzyn. According to press release from Penn State, West Shore Home “is a leading technology-enabled home remodeling service provider with an expanding national footprint.”
Penn State’s 15-year, $50 million deal, which comes out to about $3.33M per year, is a big part of the school’s $700 million renovation plan for the stadium. That plan began in earnest following the 2024 season when the school demolished the press box on the west side of the stadium. It plans to install a temporary press box for the next season before building a new one as part of an overhauled stadium design.
New Penn State Field-Naming Deal Is Among Most Lucrative In The Country
Financially, the deal is a coup for the Nittany Lions. Seth Engle of StateCollege.com reports that similar deals at Ohio State, Wisconsin and North Carolina all came in at lower average annual values. The deals at Wisconsin and North Carolina also cover naming rights in perpetuity.
Not everybody is on board with the deal, however. Former Penn State quarterback and current Board of Trustees member Matt McGloin was one of eight trustees to oppose the deal.
“What’s happening now may look like a successful move, but I don’t believe it’s a very honorable one, and success without honor is an unseasoned dish,” McGloin said.
McGloin began his career as a walk-on and spent four of his five years playing under former head coach Joe Paterno. Although the field was not named for Paterno even before the new rights deal.