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Popular Florida-based supermarket Publix is already reaping the benefits of Messi’s move to Miami.
Earlier this week, Messi and his family finally arrived in Miami months after announcing that he would play at Inter Miami.
Lionel Messi and his family have arrived in South Florida.
Inter Miami is expected to formally introduce him in the coming days and target July 21st for his debut.pic.twitter.com/dEnAPs9N7R
— Front Office Sports (@FOS) July 11, 2023
On Thursday night, Messi went viral after he was photographed shopping at a Publix in Miami.
Lionel Messi is really out here shopping at a Publix 😭😭😭 pic.twitter.com/HaTeYL7vDn
— USMNT Only (@usmntonly) July 14, 2023
Publix immediately became a top trend on Twitter and other social media apps.
According to marketing firm Apex Marketing, Publix and High Noon received over $3 million worth of free publicity thanks to Messi shopping at their store.
.@Publix and @highnoonsunsips each received about $3.3 MILLION in brand exposure based on Lionel Messi's viral Thursday night trip to the grocery store.
(📊 via @ApexMarketing, TV/radio/digital/social media as of 10:30a ET, 📸 @missh8ter) pic.twitter.com/W0waXCtiRh
— Mark J. Burns (@markjburns88) July 14, 2023
As Messi fever takes over Miami, the soccer superstar will be reportedly introduced by the team next week and is set to play in his first game for Inter Miami on July 21st.
Via CBS
Inter Miami is also targeting a July 21 debut match for Messi.
Some tickets for the July 21 Leagues Cup match against Cruz Azul are on the secondary markets for more than $10,000 apiece, clearly in anticipation of it being Messi’s debut with the club.
The superstar shocked the world when he announced that he would be joining MLS.