Jay-Z Announces He’ll Join Puma As A Creative Director, Puma Then Immediately Lands Top NBA Draft Picks
Yesterday, it was announced by Complex that rapper Jay-Z who’s currently on tour with his wife would be joining Puma as the President of Puma Basketball. That news was quickly debunked by ESPN‘s Darren Rovell who said the contract Jay-Z signed was actually to become a Creative Director.
Regardless of Jay-Z’s title within the company, this is the fastest possible way to take a fringe brand like Puma Basketball and IMMEDIATELY become relevant. Thus far, it has worked. Shortly after news broke that Jay-Z was signing with the company it was revealed that projected #1 overall NBA Draft pick Deandre Ayton had signed multi-year, multi-million dollar contract with Puma. Fellow top NBA draft pick Marvin Bagley III who’s expected to go 2nd in the NBA draft also signed a multi-year multi-million dollar contract with Puma.