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Alabama football star Ryan Williams added to his NIL portfolio this offseason with a nail polish partnership. The wide receiver announced the deal via his social media outlets on Super Bowl Sunday.
Williams has partnered with Sally Hansen, a health and beauty company that also works with NBA star Jared McCain. They’ve now secured one of the top players in college football to help promote the brand.
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Ryan Williams just wrapped up his freshman season with the Crimson Tide where he led the team in receiving as a rookie. As a 17-year-old newcomer, he hauled in 48 catches for 865 yards and eight scores. His production in the Alabama offense is only expected to grow in 2025.
The pass catcher turned 18 on Sunday. To celebrate, he highlighted his new partnership on Instagram. Williams was seen painting his nails in an advertisement, something he’s done throughout his time with the Crimson Tide.
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Earlier this season, he caught some flak from the fanbase for painting his fingernails orange after a loss to Tennessee. He says his sister chose the color, noting that it wasn’t his intention to purposely rep an opposing rival.
Ryan Williams is one of the top NIL earners in college football according to On3’s valuation. His value is currently listed at $2.3 million, which ranks among the Top 20 NCAA athletes regardless of sport. That number will only grow as NIL opportunities roll in.