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Anyone who tuned into the Instagram Live session Shannon Sharpe inadvertently hosted earlier this week got much more than they bargained for, and the Hall of Famer didn’t waste much time trying to milk some money out of the incident with the help of some pretty aggressive merch.
Shannon Sharpe hasn’t been shy about alluding to the various bedroom exploits he’s engaged in over the years, but on Wednesday, things took a very unexpected turn when he somehow managed to trigger a live stream on his Instagram account that captured the unmistakable audio of two people engaging in some adult extracurriculars.
That account subsequently posted a message that asserted he’d been hacked, although there was plenty of circumstantial evidence to suggest that wasn’t the case when you consider the unseen male sounded a lot like Sharpe and the woman who was referred to as “Michelle” also uttered the name “Shannon.”
However, Sharpe decided to come clean while discussing what transpired with Chad Johnson on an “emergency” episode of the Nightcap podcast where he owned the incident where he accidentally broadcast himself ”being a healthy, active male” to the entire world (ESPN, which previously fired Paul Pierce over a spiritually similar stream, said it won’t be disciplining the First Take contributor).
Sharpe has a deal in place with the Los Angeles-based clothing brand EIGHTYFOUR to produce apparel for Nightcap (as well as the Club Shay Shay podcast), and he’s apparently decided to lean into the video and try to make some cash in the process thanks to the shirts that popped up in on its virtual storefront on Friday.
That’s My Michelle shirts dropped 😒
I told yall to leave that lady alone, but yall kept harassing Unc—knowing that man ain’t got but 1 good nerve left, thanks to Chad—so here we are.
Are you happy now 😩@ShannonSharpe @ochocinco @ShayShayMedia_ @eightyfourclo pic.twitter.com/LBQsgXLthp
— Nightcap (@NightcapShow_) September 13, 2024
The “That’s My Michelle” options refer to a line Unc uttered during the fateful stream, and I don’t think I need to explain the number on the one inspired by the 76 gas station logo.
Capitalism remains undefeated.