Earlier today, LaVar Ball’s Big Baller Brand unveiled Lonzo Ball’s ridiculously overpriced $495 signature shoe.
Lonzo Ball's signature shoe, the LO2, prime colorway, is selling for $495 on the Big Baller website pic.twitter.com/GhqaT4Ww5W
— Darren Rovell (@darrenrovell) May 4, 2017
Lonzo’s first shoe is much more expensive than any shoe that Michael Jordan has ever released.
I believe the highest price for a general release of a Jordan shoe has been $400.
The Lonzo Ball shoe is $495.
— Darren Rovell (@darrenrovell) May 4, 2017
After LaVar’s announcement, NBA legend Shaquille O’neal, who has made a fortune selling low-priced sneakers, took to Twitter to fire a shot at LaVar Ball for overpricing Lonzo’s shoes.
Hey @Lavarbigballer real big baller brands don't over charge kids for shoes. pic.twitter.com/N2U0VPXXyt
— SHAQ (@SHAQ) May 4, 2017
You tell em Shaq.
https://twitter.com/Celtics_Cowboys/status/860234449501421569
Idk bout you, but growing up borderline poor, I only had one pair of shoes and the Shaq brand were affordable & badass. Loved the lightups
— Mike (@MarvelousMike94) May 4, 2017