Getty Image
Taylor Swift is making the Chiefs and the NFL a ton of money by just appearing at games.
For the past few months, Swift has gone viral several times while cheering on her boyfriend, Travis Kelce, at Arrowhead Stadium.
Front Office Sports teamed up with Apex Marketing group to try to calculate how much money Swift has made for the Chiefs due to her viral moments.
According to the report, Swift has generated a whopping $331 million in brand value for the Chiefs and the NFL in just a few months.
Swift has generated an equivalent brand value of $331.5 million for the Kansas City Chiefs and the NFL, Apex Marketing Group tells Front Office Sports. That number, calculated Jan. 22, comes from print, digital, radio, TV, highlights, and social media mentioning Swift going back to her first game on Sept. 24, then figuring out the equivalent dollar value for each instance based on reach and impact. Online news and digital content has created the most value, followed by social media,
The NFL is probably rooting for the Chiefs to win to get the Swift effect during the Super Bowl.
Unfortunately, it’s currently unclear if Swit could make it to Vegas in time for the Super Bowl if the Chiefs win on Sunday, considering she’s scheduled to perform in Tokyo the night before the big game.
https://twitter.com/ManOfTheLibrary/status/1750833107677352041